Us vs Them
The fitness industry is littered with one-dimensional quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.
At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.
Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on creating more profitability, revenue, and (critically) happiness with your fitness business to create long-term success.
Us vs Them
The fitness industry is littered with one-dimensional quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.
At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.
Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on creating more profitability, revenue, and (critically) happiness with your fitness business to create long-term success.
Unconventional thinking: Where you need to start
When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.
The mantra is “I just need more leads and clients.”
But the problem with that line of thinking is that it almost always leads to a dead end.
Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.
WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).
Unconventional thinking: Where you need to start
When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.
The mantra is “I just need more leads and clients.”
But the problem with that line of thinking is that it almost always leads to a dead end.
Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.
WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).
Where most people get it wrong
- I just need clients!
- How can I get more clients?
- But really, where do I find more clients?
Where you need to begin...
- Understand the “money math” that drives PROFITABILITY and cash flow with your business model
- Get real SYSTEMS in place that support increased retention AND new client acquisition every single month
- Increase your leadership and TEAM capacity so your business and life get better (not worse) as you grow
Where most people get it wrong
- I just need clients!
- How can I get more clients?
- But really, where do I find more clients?
Where you need to begin...
- Understand the “money math” that drives PROFITABILITY and cash flow with your business model
- Get real SYSTEMS in place that support increased retention AND new client acquisition every single month
- Increase your leadership and TEAM capacity so your business and life get better (not worse) as you grow
We know this sounds like the opposite of what would seem to make sense with “conventional thinking”, but that’s why it’s so important you hear this message.
When things aren’t where you want them to be with your business, it’s easy to think, “Oh, I just need more clients. More clients will mean more revenue, and that will solve all my problems!”
But we’re here to warn you now that this line of thinking can KILL your business.
Don’t settle for surface level thinking!
Do the work with UNCONVENTIONAL thinking to identify root causes, and address critical areas that MUST be handled in order to create lasting profit, revenue, and happiness with your business.
Introducing The NPE 5 CORE DISCIPLINES™
If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business.
The NPE 5 CORE DISCIPLINES™ include:
- Lead yourself & others – Strategy, model, business plan.
- Get more clients – Sales, marketing, pricing.
- Passionately serve – Value, relationships, results.
- Increase profits – Budgets, cash, margins.
- Live better – Harmony, Kaizen, Fun.
Introducing The
NPE 5 CORE DISCIPLINES™
If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business.
The NPE 5 CORE DISCIPLINES™ include:
- Lead yourself & others – Strategy, model, business plan.
- Get more clients – Sales, marketing, pricing.
- Passionately serve – Value, relationships, results.
- Increase profits – Budgets, cash, margins.
- Live better – Harmony, Kaizen, Fun.
Confusion vs Clarity
Every fitness business needs good answers to key questions that drive your business forward.
You likely have answers to these questions right now, they’re just not as good as they need to be in order to grow to the next level. But when you commit to doing the work required, you’ll consistently move from CONFUSION to CLARITY.
Each of the NPE 5 CORE DISCIPLINES™ aligns to a powerful business growth question:
- What does success look like and how will you get there?
- Where do you find (and how will you sign up) new prospective clients?
- How do you serve the market in a unique and powerful way?
- How will you increase revenue, cash flow, and profitability to ensure continued success?
- How will you look after yourself, have fun, and enjoy the journey?
As you get better answers to these questions, you will have increased FOCUS.
FOCUS increases POWER
That focus will give you increased POWER to do all the good things you want to do (and more) in taking your business (and life) to the next level.
Here’s how the NPE 5 CORE DISCIPLINES™ will support you on the journey:
Core Discipline 1. Lead yourself & others
There's a saying: "There are no problems, only decisions to be made."
Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you.
Whatever obstacles you’re facing, you’ll learn how to live from an empowered stance. Face challenges head-on, make growth choices and take action to move forward.
Clarify your vision
Reject vague goals and foggy thinking. Get clear on your long-term vision, purpose, mission, and values.
Become your best self
Understand your superpowers and kryptonite to maximize your personal effectiveness.
10x thinking
Find your breakthrough: how to identify risks and your biggest opportunities to drive 10x results.
Strategic planning
Get a winning strategy to smash your goals with optimal efficiency.
‘A-players’ only
Learn how to recruit and hire A-players that care about your clients and business as much as you do.
Develop winners
From good to great: keys to develop and empower your team to achieve breakthrough results and give you freedom.
Create career opportunities
Retain top talent by creating career opportunities that support the dreams and lifestyle goals of your best players.
Agile project management
Learn agile systems to increase your productivity by 400%: Get twice the work done in half the time.
Laser focus
Stop stopping: how to get (and stay) on task regardless of any distractions happening around you.
Communication styles
Learn how to better communicate with different voices and personality types to align for success.
When (and how) to fire
How to engage difficult conversations and offboard non-performers when needed to avoid “hostage situations.”
Seek out alternative beliefs
How to keep an open mind, seek out alternative beliefs, and create holistic solutions.
Core Discipline 1. Lead yourself & others
There's a saying: "There are no problems, only decisions to be made."
Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you.
Whatever obstacles you’re facing, you’ll learn how to live from an empowered stance. Face challenges head-on, make growth choices and take action to move forward.
Clarify your vision
Reject vague goals and foggy thinking. Get clear on your long-term vision, purpose, mission, and values.
Become your best self
Understand your superpowers and kryptonite to maximize your personal effectiveness.
10x thinking
Find your breakthrough: how to identify risks and your biggest opportunities to drive 10x results.
Strategic planning
Get a winning strategy to smash your goals with optimal efficiency.
‘A-players’ only
Learn how to recruit and hire A-players that care about your clients and business as much as you do.
Develop winners
From good to great: keys to develop and empower your team to achieve breakthrough results and give you freedom.
Create career opportunities
Retain top talent by creating career opportunities that support the dreams and lifestyle goals of your best players.
Agile project management
Learn agile systems to increase your productivity by 400%: Get twice the work done in half the time.
Laser focus
Stop stopping: how to get (and stay) on task regardless of any distractions happening around you.
Communication styles
Learn how to better communicate with different voices and personality types to align for success.
When (and how) to fire
How to engage difficult conversations and offboard non-performers when needed to avoid “hostage situations.”
Seek out alternative beliefs
How to keep an open mind, seek out alternative beliefs, and create holistic solutions.
Core Discipline 2. Get more clients
No clients, no business. Bad margins, no profit... you're going out of business (soon).
Learn how to identify the best client(s) for your business, price and package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs).
With a solid foundation in place, you’ll then learn how to drive more prospects to your website, phone, and through your doors… each and every month.
Client avatars
How to choose clients you love working with, who pay you more, and will have a greater lifetime client value.
Pricing & packaging
Secrets of pricing and packaging for long-term client results and business profits.
Sales scripts & tools
7.5 steps for closing more sales, inspiring clients to commit to their goals, and getting paid what your value.
Marketing funnels
How to launch an evergreen marketing funnel that consistently converts leads into scheduled appointments.
Website design
Keys to winning design, positioning your brand, and attracting visitors who convert into ready-to-buy prospects.
Messaging & branding
Craft a story that speaks to your client avatar and differentiates your brand from the competition.
Online advertising
Capture leads from online advertising with Facebook, Instagram, Google, and other PPC advertising platforms.
Content marketing
Create and share content that educates your market, answers common questions, and positions your authority.
Networking
Research, advance, and engage relationships to connect with influencers and prospective clients.
Developing partnerships
Find the best partners, build reciprocal relationships, and capture quality prospects each month on auto-pilot.
Quick cash infusions
7 done-for-you promotional campaigns that inject quick cash into your business when you need it.
How to ask for referrals
Turbo-charge ‘word of mouth’ marketing with powerful systems and tools that drive hot leads every month.
Core Discipline 2. Get more clients
No clients, no business. Bad margins, no profit... you're going out of business (soon).
Learn how to identify the best client(s) for your business, price and package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs).
With a solid foundation in place, you’ll then learn how to drive more prospects to your website, phone, and through your doors… each and every month.
Client avatars
How to choose clients you love working with, who pay you more, and will have a greater lifetime client value.
Pricing & packaging
Secrets of pricing and packaging for long-term client results and business profits.
Sales scripts & tools
7.5 steps for closing more sales, inspiring clients to commit to their goals, and getting paid what your value.
Marketing funnels
How to launch an evergreen marketing funnel that consistently converts leads into scheduled appointments.
Website design
Keys to winning design, positioning your brand, and attracting visitors who convert into ready-to-buy prospects.
Messaging & branding
Craft a story that speaks to your client avatar and differentiates your brand from the competition.
Online advertising
Capture leads from online advertising with Facebook, Instagram, Google, and other PPC advertising platforms.
Content marketing
Create and share content that educates your market, answers common questions, and positions your authority.
Networking
Research, advance, and engage relationships to connect with influencers and prospective clients.
Developing partnerships
Find the best partners, build reciprocal relationships, and capture quality prospects each month on auto-pilot.
Quick cash infusions
7 done-for-you promotional campaigns that inject quick cash into your business when you need it.
How to ask for referrals
Turbo-charge ‘word of mouth’ marketing with powerful systems and tools that drive hot leads every month.
Core Discipline 3. Passionately serve
Most fitness businesses fail because they're losing existing clients as fast (or faster!) than they're finding new ones.
Learn how to create and deliver extreme value to break out from the pack. Design transformational client experiences, build lifetime relationships (not transactional ones), and better serve clients for life.
Further, you’ll learn how to align your team to deliver a consistent experience (at scale) so you can grow your business from the inside out and make a bigger impact on the world.
Client experience
Deliver transformational client experiences that build lifetime (not transactional) relationships.
Client onboarding
WOW new clients with immediate (and unexpected) value delivery and show them you care from the start.
Building loyalty
Learn the most important ways to win the loyalty of your clients for a lifetime (and the big key that accounts for 53% of client retention).
Document client success
Monitor client progress and morale. Measure, track, and document results to ensure awesome service delivery.
Testimonials & reviews
How to capture powerful client stories to build credibility and trust (online and offline).
Tribe & community building
Learn the secrets of long-term tribe and community-building for maximum client retention.
Letting clients go
How to determine when the fit isn’t right and have off-boarding conversations.
Reputation management
Protect your online (and offline) reputation so one or two disgruntled people don’t sabotage your business.
Service delivery (at scale)
Deliver awesome (and consistent) client experiences as you add new members to your team.
Team creates raving fans
Get your team to check their egos at the door, serve clients passionately, and create a culture of success.
Increase lifetime value
How to reduce holds, define cancellation policies, drive engagement and session consumption.
Raising the rates
How to better value yourself, charge more, and improve margins with existing clients (even with those you’ve been discounting for years).
Core Discipline 3. Passionately serve
Most fitness businesses fail because they're losing existing clients as fast (or faster!) than they're finding new ones.
Learn how to create and deliver extreme value to break out from the pack. Design transformational client experiences, build lifetime relationships (not transactional ones), and better serve clients for life.
Further, you’ll learn how to align your team to deliver a consistent experience (at scale) so you can grow your business from the inside out and make a bigger impact on the world.
Client experience
Deliver transformational client experiences that build lifetime (not transactional) relationships.
Client onboarding
WOW new clients with immediate (and unexpected) value delivery and show them you care from the start.
Building loyalty
Learn the most important ways to win the loyalty of your clients for a lifetime (and the big key that accounts for 53% of client retention).
Document client success
Monitor client progress and morale. Measure, track, and document results to ensure awesome service delivery.
Testimonials & reviews
How to capture powerful client stories to build credibility and trust (online and offline).
Tribe & community building
Learn the secrets of long-term tribe and community-building for maximum client retention.
Letting clients go
How to determine when the fit isn’t right and have off-boarding conversations.
Reputation management
Protect your online (and offline) reputation so one or two disgruntled people don’t sabotage your business.
Service delivery (at scale)
Deliver awesome (and consistent) client experiences as you add new members to your team.
Team creates raving fans
Get your team to check their egos at the door, serve clients passionately, and create a culture of success.
Increase lifetime value
How to reduce holds, define cancellation policies, drive engagement and session consumption.
Raising the rates
How to better value yourself, charge more, and improve margins with existing clients (even with those you’ve been discounting for years).
Core Discipline 4.
Increase profits
Most fitness businesses fail to make a profit, and as a result go out of business.
Growth doesn’t equal profit. Profit comes from having the right margins, cost structure, and efficiencies in place. You’ll learn how to understand the numbers that drive profit and how to adjust your cost structure when needed to ensure sustainable growth.
Finish with more cash in the bank that allows you to reinvest in growth, retire debt, and pay yourself more.
Accounting & bookkeeping
Accounting strategies to reduce tax liability, protect assets, and efficiently track money in your business.
Budgeting
Keys to creating and managing business and personal budgets to control costs and maximize profits.
Cash forecasting
How to know what’s going out and what’s coming in (and when)–especially during times when things are tight.
Finance
How to plan, prepare, and eliminate panic over cash requirements.
Financial reports
How to read and analyze financial reports (income, cash flow, and balance sheet) so you can adjust as needed.
Capital & debt management
How to manage working capital, carry (and pay off) debt, and raise funds when needed.
Compensation plans
How to design compensation plans to motivate, reward, and incentivize performance.
Legal & risk management
How to choose the right entity structure, review contracts, and protect IP for your business.
Advanced KPIs
What numbers matter to optimize advanced fitness business growth.
Streamline for profit
How to identify opportunities to simplify operations and improve efficiencies for increased profits as you grow.
Increasing client value
Essential strategies to better serve clients and increase their value to your business.
Commercial property
Find, select, and negotiate terms for the best location and property (lease or purchase).
Core Discipline 4. Increase profits
Most fitness businesses fail to make a profit, and as a result go out of business.
Growth doesn’t equal profit. Profit comes from having the right margins, cost structure, and efficiencies in place. You’ll learn how to understand the numbers that drive profit and how to adjust your cost structure when needed to ensure sustainable growth.
Finish with more cash in the bank that allows you to reinvest in growth, retire debt, and pay yourself more.
Accounting & bookkeeping
Accounting strategies to reduce tax liability, protect assets, and efficiently track money in your business.
Budgeting
Keys to creating and managing business and personal budgets to control costs and maximize profits.
Cash forecasting
How to know what’s going out and what’s coming in (and when)–especially during times when things are tight.
Finance
How to plan, prepare, and eliminate panic over cash requirements.
Financial reports
How to read and analyze financial reports (income, cash flow, and balance sheet) so you can adjust as needed.
Capital & debt management
How to manage working capital, carry (and pay off) debt, and raise funds when needed.
Compensation plans
How to design compensation plans to motivate, reward, and incentivize performance.
Legal & risk management
How to choose the right entity structure, review contracts, and protect IP for your business.
Advanced KPIs
What numbers matter to optimize advanced fitness business growth.
Streamline for profit
How to identify opportunities to simplify operations and improve efficiencies for increased profits as you grow.
Increasing client value
Essential strategies to better serve clients and increase their value to your business.
Commercial property
Find, select, and negotiate terms for the best location and property (lease or purchase).
Core Discipline 5.
Live better
If you're not enjoying the race, you're doing it wrong.
Learn how to master your ability to focus and operate at your best… even when you’re running out of gas, the engine’s smoking, and there are cars spinning out all around you.
Success is all about learning how to drive with your heart on fire and your brain on ice.
Stress Management
Learn how to ‘ride the wave’, not freak out, and use stress to produce your best work.
Identity
Clarify perception of your roles, look at your self-image, and increase the estimate of your own effectiveness.
Set & maintain boundaries
How to keep work from bleeding into your personal life (and vice versa) so that you can be present when it matters.
Sleep & recovery
How to optimize rest-work cycles to accelerate recovery and perform at your best.
Health & fitness
How to set yourself up for success and ‘lead by example’ (even when it’s the last thing you feel like doing).
Morning & evening routines
Secrets of morning and evening routines for high performance and continuous improvement.
Optimum environments
How to get your crap together, set up your environment for success, and more of the right things done.
Time & focus management
Keys to setting up your schedule, managing energy, and increasing focus at each stage of fitness business ownership.
Harmonizing roles
Proven methods to reduce conflict and create more harmony between your personal and professional life.
Fun
How to not take yourself too seriously, be fun to be around, practice gratitude, and enjoy life.
Planning vacations
How to plan vacations as hard as you plan your work. Not as a reward for work done, but as preparation for work to do.
Wealth creation
How to make it, save it, and invest it. Secrets to turning fitness business success into lasting wealth.
Core Discipline 5.
Live better
If you're not enjoying the race, you're doing it wrong.
Learn how to master your ability to focus and operate at your best… even when you’re running out of gas, the engine’s smoking, and there are cars spinning out all around you.
Success is all about learning how to drive with your heart on fire and your brain on ice.
Stress Management
Learn how to ‘ride the wave’, not freak out, and use stress to produce your best work.
Identity
Clarify perception of your roles, look at your self-image, and increase the estimate of your own effectiveness.
Set & maintain boundaries
How to keep work from bleeding into your personal life (and vice versa) so that you can be present when it matters.
Sleep & recovery
How to optimize rest-work cycles to accelerate recovery and perform at your best.
Health & fitness
How to set yourself up for success and ‘lead by example’ (even when it’s the last thing you feel like doing).
Morning & evening routines
Secrets of morning and evening routines for high performance and continuous improvement.
Optimum environments
How to get your crap together, set up your environment for success, and more of the right things done.
Time & focus management
Keys to setting up your schedule, managing energy, and increasing focus at each stage of fitness business ownership.
Harmonizing roles
Proven methods to reduce conflict and create more harmony between your personal and professional life.
Fun
How to not take yourself too seriously, be fun to be around, practice gratitude, and enjoy life.
Planning vacations
How to plan vacations as hard as you plan your work. Not as a reward for work done, but as preparation for work to do.
Wealth creation
How to make it, save it, and invest it. Secrets to turning fitness business success into lasting wealth.