Us vs Them
The fitness industry is littered with quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.
At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.
Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on increasing profitability, revenue, and happiness with your fitness business to create long-term success.
Unconventional thinking: Where you need to start
When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.
The mantra is “I just need more leads and clients.”
But the problem with that line of thinking is that it almost always leads to a dead end.
Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.
WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).
Where most people get it wrong
- I just need clients!
- How can I get more clients?
- But really, where do I find more clients?
Where you need to begin...
- Understand the “money math” that drives PROFITABILITY and cash flow with your business model
- Get real SYSTEMS in place that support increased retention AND new client acquisition every single month
- Increase your leadership and TEAM capacity so your business and life get better (not worse) as you grow
We know this sounds like the opposite of what would seem to make sense with “conventional thinking”, but that’s why it’s so important you hear this message.
When things aren’t where you want them to be with your business, it’s easy to think, “Oh, I just need more clients. More clients will mean more revenue, and that will solve all my problems!”
But we’re here to warn you now that this line of thinking can KILL your business.
Don’t settle for surface level thinking!
Do the work with UNCONVENTIONAL thinking to identify root causes, and address critical areas that MUST be handled in order to create lasting profit, revenue, and happiness with your business.
Introducing The NPE 5 CORE DISCIPLINES™
If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business.
The NPE 5 CORE DISCIPLINES™ include:
- Lead yourself & others – Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you.
- Get more clients – Learn how to identify the best client(s) for your business, price and package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs).
- Passionately serve – Learn how to create and deliver extreme value to break out from the pack. Design transformational client experiences, build lifetime relationships (not transactional ones), and better serve clients for life.
- Increase profits – Learn how to understand the numbers that drive profit and how to adjust your cost structure when needed to ensure sustainable growth.
- Live better – Learn how to master your ability to focus and operate at your best… even when you’re running out of gas, the engine’s smoking, and there are cars spinning out all around you.
Confusion vs Clarity
Every fitness business needs good answers to key questions that drive your business forward.
You likely have answers to these questions right now, they’re just not as good as they need to be in order to grow to the next level. But when you commit to doing the work required, you’ll consistently move from CONFUSION to CLARITY.
Each of the NPE 5 CORE DISCIPLINES™ aligns to a powerful business growth question:
- What does success look like and how will you get there?
- Where do you find (and how will you sign up) new prospective clients?
- How do you serve the market in a unique and powerful way?
- How will you increase revenue, cash flow, and profitability to ensure continued success?
- How will you look after yourself, have fun, and enjoy the journey?
As you get better answers to these questions, you will have increased FOCUS.
FOCUS increases POWER
That focus will give you increased POWER to do all the good things you want to do (and more) in taking your business (and life) to the next level.
Here’s how the NPE 5 CORE DISCIPLINES™ will support you on the journey:
Core Discipline 1.
Lead yourself & others
There’s a saying: “There are no problems, only decisions to be made.”
Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you.
Whatever obstacles you’re facing, you’ll learn how to live from an empowered stance. Face challenges head-on, make growth choices and take action to move forward.
Clarify your vision
Reject vague goals and foggy thinking. Get clear on your long-term vision, purpose, mission, and values.
Become your best self
10x thinking
Find your breakthrough: how to identify risks and your biggest opportunities to drive 10x results.
Strategic planning
‘A-players’ only
Develop winners
Create career opportunities
Retain top talent by creating career opportunities that support the dreams and lifestyle goals of your best players.
Agile project management
Laser focus
Stop stopping: how to get (and stay) on task regardless of any distractions happening around you.
Communication styles
When (and how) to fire
Seek out alternative beliefs
Core Discipline 2.
Get more clients
No clients, no business. Bad margins, no profit… you’re going out of business (soon).
Learn how to identify the best client(s) for your business, price and package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs).
With a solid foundation in place, you’ll then learn how to drive more prospects to your website, phone, and through your doors… each and every month.
Client avatars
How to choose clients you love working with, who pay you more, and will have a greater lifetime client value.
Pricing & packaging
Secrets of pricing and packaging for long-term client results and business profits.
Sales scripts & tools
7.5 steps for closing more sales, inspiring clients to commit to their goals, and getting paid what your value.
Marketing funnels
Website design
Keys to winning design, positioning your brand, and attracting visitors who convert into ready-to-buy prospects.
Messaging & branding
Craft a story that speaks to your client avatar and differentiates your brand from the competition.
Online advertising
Capture leads from online advertising with Facebook, Instagram, Google, and other PPC advertising platforms.
Content marketing
Create and share content that educates your market, answers common questions, and positions your authority.
Networking
Research, advance, and engage relationships to connect with influencers and prospective clients.
Developing partnerships
Quick cash infusions
How to ask for referrals
Turbo-charge ‘word of mouth’ marketing with powerful systems and tools that drive hot leads every month.
Core Discipline 3. Passionately serve
Most fitness businesses fail because they’re losing existing clients as fast (or faster!) than they’re finding new ones.
Learn how to create and deliver extreme value to break out from the pack. Design transformational client experiences, build lifetime relationships (not transactional ones), and better serve clients for life.
Further, you’ll learn how to align your team to deliver a consistent experience (at scale) so you can grow your business from the inside out and make a bigger impact on the world.
Client experience
Deliver transformational client experiences that build lifetime (not transactional) relationships.
Client onboarding
WOW new clients with immediate (and unexpected) value delivery and show them you care from the start.
Building loyalty
Document client success
Testimonials & reviews
Tribe & community building
Letting clients go
Reputation management
Service delivery (at scale)
Team creates raving fans
Increase lifetime value
Raising the rates
Core Discipline 4.
Increase profits
Most fitness businesses fail to make a profit, and as a result go out of business.
Growth doesn’t equal profit. Profit comes from having the right margins, cost structure, and efficiencies in place. You’ll learn how to understand the numbers that drive profit and how to adjust your cost structure when needed to ensure sustainable growth.
Finish with more cash in the bank that allows you to reinvest in growth, retire debt, and pay yourself more.
Accounting & bookkeeping
Budgeting
Keys to creating and managing business and personal budgets to control costs and maximize profits.
Cash forecasting
Finance
Financial reports
Capital & debt management
How to manage working capital, carry (and pay off) debt, and raise funds when needed.
Compensation plans
Legal & risk management
Advanced KPIs
What numbers matter to optimize advanced fitness business growth.
Streamline for profit
How to identify opportunities to simplify operations and improve efficiencies for increased profits as you grow.
Increasing client value
Essential strategies to better serve clients and increase their value to your business.
Commercial property
Find, select, and negotiate terms for the best location and property (lease or purchase).
Core Discipline 5.
Live better
If you’re not enjoying the race, you’re doing it wrong.
Learn how to master your ability to focus and operate at your best… even when you’re running out of gas, the engine’s smoking, and there are cars spinning out all around you.
Success is all about learning how to drive with your heart on fire and your brain on ice.
Stress Management
Identity
Clarify perception of your roles, look at your self-image, and increase the estimate of your own effectiveness.
Set & maintain boundaries
Sleep & recovery
Health & fitness
Set & maintain boundaries
Optimum environments
Time & focus management
Harmonizing roles
Fun
Planning vacations
Wealth creation
How to make it, save it, and invest it. Secrets to turning fitness business success into lasting wealth.
