The Lead Engine™ — A Build-With-Us™ Workshop
Real client: $50K to $95K/month. $0 spent on ads.
In 2 hours, you build the system, not another to-do list.
Most owners think the answer to slow months is more marketing. It is not. Here is what is actually happening.
You are standing in one of two places right now.
Maybe the leads have dried up. Some months the calendar is packed. Some months it is crickets. When you stop posting or stop spending, the leads stop within days. You do not have a pipeline. You have a hustle that resets to zero every month.
Or maybe you have leads, but they are the wrong ones. Price-shoppers. Tire-kickers. No-shows. You are busy fielding inquiries, and almost none of them are the right-fit clients you actually want to coach.
Different symptoms. Same root cause: you do not have a lead system. You have random acts of marketing.
So you reach for more. More posting. More tactics. Maybe more ad spend. And the real problem hides in plain sight: almost every lead you get comes from a source you cannot turn on when you need it. Maybe that is paid ads. Maybe it is one platform’s algorithm. Maybe it is word of mouth and referrals you just hope show up. Either way, you are renting. The quiet month comes, and you are back to scrambling.
Here is what 53,000+ businesses have taught us. The owners who never worry about their next client are not doing more. They own more of where their leads come from. They built a system: reputation and an audience they own, plus partnerships that put them in front of the right people. So demand shows up on purpose, not by luck.
And here is the good news if you are NOT running ads: you do not need them. Mike and Lynn Seilo went from $50K to $95K a month without spending a single dollar on paid ads. If you do run ads, even better — this is how you make them actually work, on top of an engine that already produces.
The fix is not more. It is a Lead Engine you own.
During the 2-hour live working session, you will:
You’ll work alongside Sean and our team. You’ll get live feedback on your build. You’ll leave with a one-page artifact you can take to your team Monday morning.
“We came in at $50K/month with no marketing plan — leads were pure word of mouth. We built the engine from the ground up: reputation first, then a weekly owned email rhythm, then partnerships feeding quarterly workshops. Today we’re at $95K/month, consistently, with $0 spent on paid ads.”
“We were flatlined in the high $30Ks with 5–9 leads a month and 19 competitors. We stopped chasing tactics and built the system: reset our offer, then fed it with focused content and consistent lead gen. Now 28–30 high-quality leads a month, 10–12 new clients, and a waitlist that pushed us to double our facility. From the high $30Ks to consistent $50Ks with a $71K peak month.”
“I was stuck around $30K a month on 7–8 leads. I built every rung of the engine: a paid-trial offer, content feeding it, partnerships, and direct mail. Leads climbed to 20–37 a month and the business more than doubled to $64K. Now I’m hiring to keep up.”
This is not a lecture. We don’t teach tactics in isolation. Instead, you’ll work alongside Sean and our team to diagnose your biggest constraint—using NPE OS™, the same system we use to coach 200+ fitness business owners—and build your solution playbook in real time. You’ll come away with a clear, custom plan, not generic advice.
This workshop is built for studio and gym owners doing $15K–$100K/month (Stage 2–3). If you’re a solopreneur personal trainer (Stage 1), we have a different program that fits better. Check out NPE ACCELERATOR™.
| DIY (Figuring It Out Alone) | The Lead Engine™ Workshop | |
|---|---|---|
| Time to clarity | 6 to 18 months of random tactics and feast-or-famine months | 2 hours plus your Lead Engine Map™ |
| Diagnosis | Guessing from what worked for someone else | NPE OS™ diagnostic with live feedback on your numbers |
| Your deliverable | A pile of tactics you are not sure about | One-page Lead Engine Map™ plus a 90-day demand plan |
| What’s included | Nothing | Workshop, workbook, replay, and the complimentary GAME PLAN™ 1:1 series |
| Support after | You’re on your own | The GAME PLAN™ 1:1 series plus the workbook and replay |
| Risk | Burn another quarter renting leads that don’t convert | $988$99 + 48-hr money-back guarantee |
| Investment | $0 (but it costs you months) | $988$99 |
If you register and realize within 48 hours that this workshop isn’t what you expected, we’ll refund your registration fee in full. No questions asked. We only want people in the room who are ready to do the work.
If you apply what you build and stay disciplined for 90 days, here is what becomes possible:
Wednesday, July 22nd · 12:00PM PT / 3:00PM ET
Sean founded NPE in 2006 after hitting a wall with his own training gym. He went from survival mode ($0 profit) to scaling multiple locations, then built a coaching business around what he learned. He has spent 19+ years watching the patterns: what builds predictable demand in a fitness business, what does not, and why most owners stay stuck renting their pipeline for years longer than they need to.
Today he leads a team that directly coaches 200+ fitness business owners and has served 53,000+ businesses across 96 countries. He personally mentors clients doing $80K to $150K+/mo and leads NPE’s premium advisory engagements. He has been featured 8 times in Inc. 500 and speaks regularly on the operating-system framework behind high-growth fitness businesses.
He has watched owners pour fortunes into ads on a foundation that was not there. He has also watched others build engines so strong they grew from $50K to $95K a month without spending a dollar on paid. The Lead Engine™ is how you build the second kind.
Wednesday, July 22, 2026 at 12:00pm PT. 2-hour live working session plus 30-minute Q&A. $988 $99, 48-hour guarantee.
Reserve My Seat — $99
Tell us a little more about your fitness business and then get the personalized support you need to win by scheduling a Game Planning Session now.
