For fitness business owners doing $15K–$100K+/mo
Diagnose What’s Actually Capping Your Growth. And Get Your Personalized 90-Day Plan.
GAME PLAN™: A Personalized 3-Session Diagnostic With An NPE Growth Coach
3 sessions · No cost · You’ll leave with a plan either way
53,000+ fitness businesses · 20+ years
No pitch. No pressure.
This Isn’t A Discovery Call. It’s A Working Diagnostic.
Most “free strategy calls” are 20 minutes of small talk and 10 minutes of pitch. That’s not what this is.
The GAME PLAN™ is a real working diagnostic. Across three sessions, an NPE Growth Coach runs the same 15-question diagnostic we’ve refined across 53,000+ fitness businesses, builds your GAME PLAN™ canvas live, models your ROI math, and hands you a 90-day plan.
If we’re a fit to work together long-term, we’ll tell you the path and the math. If we’re not, we’ll tell you that too, and point you to a better fit. The diagnostic stands on its own value either way.
Comparable to a $2,500–$5,000 paid consulting engagement. We deliver it complimentary because the diagnostic process is also how we figure out if we’re a fit to work together. Either outcome, yes or no, you keep the diagnosis and the plan.
No pitch. No pressure. No “limited spots” countdown lies.
What you walk away with
You Walk Away With One Document:
Your GAME PLAN™
A single-page artifact you keep. Three components inside it. Built across three sessions with your NPE Growth Coach.
Your Primary Constraint Diagnosed
Named, defined, and matched to patterns from 53,000+ fitness businesses. Most owners treat a marketing problem when they have a sales problem. We diagnose the actual constraint, not the symptom.
Your Personalized Canvas + ROI Math
Built live across your sessions. Your goals, your numbers, your challenges, on one page you keep. Plus the ROI math on your next 3–6 and 12+ months. We undercook projections on purpose.
Your 90-Day Execution Roadmap
What to fix first, second, third. Sequence matters more than tactics. Most owners do the right things in the wrong order. Your roadmap names the order and the Monday-morning next moves.
How it works: 3-session process
How Your GAME PLAN™ Process Runs
Diagnostic
We run the 15-question NPE diagnostic. We name your Primary Constraint paired with the patterns we’ve seen across 53,000+ businesses. You see the “oh, that’s me” moment in real time.
You leave with: A clear constraint diagnosis and your initial GAME PLAN™ canvas.
ROI Modeling
We pressure-test the diagnosis with you, run the constraint-matched ROI math (revenue levers, profit levers, or buyback rate, depending on your domain), and project your 6-month and 12-month outcomes if you fix the right thing.
You leave with: Conviction on what the problem is worth $X to solve.
90-Day Plan
We walk through your personalized 90-day plan: sequenced priorities, who does what, and how to execute it. If we’re a fit to work together long-term, we’ll walk through that path too. If not, we’ll point you to the right resource.
You leave with: Your executable plan and a clear answer on next steps.
Studio/gym owners: 3 sessions, ~2.5 hours total. Solo personal trainers run a faster path: a 20-minute diagnostic, plus a second session if there’s more to map. ~50 minutes total. Total cost: $0. Comparable engagements run $2,500–$5,000. Yours is complimentary because the process is also how we determine fit.
Before / after your GAME PLAN™
Before / After Your GAME PLAN™
Who this is for
Built For Fitness Business Owners Across Three Stages
$0–$15K/month
You’re a personal trainer running your own book. Revenue’s inconsistent. You’re spending more time chasing clients than coaching them. You want to break $10K/month consistently and start building leverage.
$15K–$40K/month
You opened the doors. Revenue grew, then flatlined. You’re working more hours, not fewer. Your team is small or non-existent. You’ve tried marketing tactics. They didn’t break the ceiling. You’re stuck in The Desert and you know it.
$40K–$400K/month
Revenue is strong. But the business runs through you. Team isn’t delivering at the level you need. Margins are tight. You’ve maxed your current model and don’t know whether to hire, restructure, open another location, or rebuild operations first. (At $80K+/month with high complexity: Sean personally mentors a small group at this level.)
The real problem
You Don’t Have A Tactics Problem.
You Have A Diagnosis Problem.
You’ve read the books. Watched the YouTube videos. Tried the Facebook ads. Hired the marketing agency. Maybe even ran a sales sprint or a hiring push. It didn’t work. Or it worked for a month and then stalled. Here’s why:
Symptoms, not constraint
Wrong move first · wrong fix to the wrong problem · same loop again next quarter.
Right things, wrong order
Marketing before the offer is right · hiring before you can define the role · scaling before the systems can hold it.
Can’t see it from inside
Owners can’t diagnose their own constraint · patterns are invisible from the inside.
The hardest thing for an owner to see is the thing they’re inside of. That’s not a willpower problem. It’s a perspective problem. Diagnosis from the outside, paired with patterns from 53,000+ fitness businesses, is what shortcuts the trial-and-error.
Proof
These Results Didn’t Come From Guesswork. They Came From Clarity.
Doubled Monthly Revenue to $90K+
“NPE gave us the systems, structure, and coaching we were missing. By implementing their sales process, team development strategies, and proven business playbook, we grew from roughly $45,000 to more than $90,000 in monthly revenue. Today, our conversion rate approaches 90%, our team operates at a higher level, and the business is no longer dependent on us being involved in every decision.”
From $7K to Nearly $100K Per Month
“NPE gave us the coaching, systems, and business framework I needed to stop operating like a solo trainer and start leading like a CEO. By implementing their sales, marketing, team management, and review processes, we grew from roughly $5,000–$7,000 per month to $90,000–$95,000 per month in revenue, expanded to two facilities, and built a team that allows the business to grow beyond me.”
From $45K to $87K Per Month
“NPE gave us the structure, coaching, and accountability to stop doing everything ourselves and start building a real business. By implementing their hiring systems, paid trial offer, team meetings, and role clarity framework, we grew from roughly $45,000 per month to multiple $80,000+ months, hit a best-ever month of $87,000, and built a team that allows the business to grow beyond the three of us.”
From Zero to $42K+ Per Month
“After being laid off during COVID, I had no business, no clients, and no clear roadmap for what came next. NPE helped me turn my training expertise into a real business by giving me proven sales, marketing, and leadership systems. Today, we’ve grown to more than 50 clients, a team of trainers, and over $42,000 in monthly revenue, and we’re still growing.”
From $24K to $97K Per Month
“When I first joined NPE, I thought I had a lead problem. What I actually had was a pricing, packaging, and retention problem. NPE helped me rebuild the foundation of the business with the right memberships, pricing strategy, and growth systems. Revenue jumped from $24,000 to $40,000 per month almost immediately, and we’ve since grown to multiple $90,000+ months with a best month of $97,000.”
Tripled Revenue in Two Years
“When I joined NPE, I was a great trainer, but I didn’t know how to run a business. NPE helped me understand marketing, sales, recurring revenue, and the financial side of growth. Over the past two years, I’ve grown from 24 clients to 75 clients, expanded from a solo operation to a team of trainers, and increased monthly revenue from $7,000 to over $20,000.”
From $7K to $40K Per Month
“I joined NPE because I didn’t want to spend the rest of my life trading hours for dollars. They gave me the systems, financial understanding, and coaching to transition from a mobile trainer making $6,000–$7,000 a month into a profitable studio owner averaging $40,000 per month. Today I coach a fraction of the hours, serve three times as many clients, and have the freedom to focus on growing the business instead of doing everything myself.”
From $30K to $600K Per Month
“When we joined NPE, we were doing about $30,000 per month and struggling with client retention, team development, and scalability. NPE helped us transition from a group training model to a premium one-on-one coaching business, implement systems that improved retention, and build a leadership team that could run the operation without us being involved in every detail. Today, we’re doing more than $600,000 per month in revenue, have a team of 13 full-time staff, and spend our time leading and growing the business instead of coaching on the floor from 5 a.m. to 9 p.m.”
From $7K to Nearly $40K Per Month
“When I joined NPE, I was running an online training business from home with about 15 clients and roughly $7,000 per month in revenue. I knew I wanted to open a brick-and-mortar facility, but I had no idea how to write a business plan, negotiate a lease, or build a real fitness business. NPE gave me the systems, coaching, and step-by-step guidance to make it happen. Within months, I had secured my first lease, and today we serve more than 70 clients, generate nearly $40,000 per month in revenue, and have a growing team supporting the business. What once felt impossible is now my reality.”
More Than Doubled Revenue After Opening
“NPE helped me turn a converted garage gym into a real fitness business. They provided the coaching, systems, templates, and operational support I needed to find a location, open a facility, and grow with confidence. Since opening the gym, we’ve increased from about 30 clients to more than 55 clients, while revenue has more than doubled from roughly $2,000 per week to $4,000–$5,000 per week. Instead of figuring everything out on my own, I had a proven roadmap and a team behind me every step of the way.”
From $100K to $500K Per Year
“Before NPE, I was coaching morning to night and carrying the entire business on my shoulders. We had around 35 members and were generating roughly $100,000 per year, but I was overwhelmed and didn’t have a clear path to scale. NPE helped me systemize the business, build a stronger sales and marketing process, improve client retention, and hire the right team members. Today, we serve more than 100 members, have a team of six, and are on track to exceed $500,000 in annual revenue. More importantly, I no longer have to do everything myself. I have the freedom to lead the business strategically while my team helps deliver an incredible experience for our athletes.”
From $5K to Nearly $18K Per Month
“When I joined NPE, I was running a Pilates business out of my home and averaging around $5,000 per month in revenue. I knew I wanted to grow, but I didn’t have a clear roadmap for how to get there. NPE provided the structure, coaching, and step-by-step guidance to help me confidently scale the business. Since then, I’ve transitioned from a home-based studio into a brick-and-mortar Pilates studio, built a team of instructors, and increased revenue to nearly $18,000 per month. More importantly, I’ve created a business that supports a better life, with less stress, more clarity, and the confidence to keep growing.”
Different stages. Different constraints. Same diagnostic process. Numbers are real and verified. Individual results vary.
Is this for you?
Is The GAME PLAN™ Right For You?
✓ This is a fit if you
✗ Probably not a fit if you
The gate here is intent + commitment, not revenue. We coach part-time fit pros going to full-time and multi-location operators alike. What matters is that you have a real business with real clients and you’re serious about growing it.
Apply
Apply For Your GAME PLAN™
One question to start. Sixty seconds. Then we’ll match you to the right Growth Coach.
The next 2.5 hours can shortcut months of trial and error. Diagnose what’s actually capping your growth, and what to fix first.
About Sean & NPE
Before NPE, Sean Greeley built a personal training business in Central Florida from a part-time solo trainer into a two-location operation with 10 coaches and 653 active clients. He knows what it feels like to be the bottleneck, and what it takes to get out of it.
Then came a stage 4 cancer diagnosis and the news that he had a year to live. He asked himself what he wanted to do with the time he had left. The answer was to help as many fitness coaches as he could. He sold the business and started NPE in July 2006.
FAQ
Common Questions
Your Business Should Work For You.
Not The Other Way Around.
Apply for your GAME PLAN™. Walk away with a real diagnosis, the ROI math, and a 90-day plan you can execute on Monday morning. Whether or not we end up working together long-term.
The hardest thing about being an owner is that you can’t see the thing you’re inside of. This is how you get the outside view.
3 sessions · No cost · You’ll leave with a plan either way
Not ready to apply? Chat with Kerovin from our Growth Team: