Sean Greeley, NPE Founder & CEO
Sean founded NPE in 2006 after hitting a wall with his own training gym. He went from survival mode ($0 profit) to scaling multiple locations, then built a coaching business around what he learned. He's now spent 19+ years watching the patterns — what works in the offer architecture of fitness businesses, what fails, and why most owners stay stuck for years longer than they need to.
Today, he leads a team that directly coaches 200+ fitness business owners and has served 53,000+ businesses across 96 countries. He personally mentors clients doing $80K–$150K+/mo and leads NPE's premium advisory engagements. He's been featured 8 times in Inc. 500 and speaks regularly on the operating-system framework behind high-growth fitness businesses.
He's coached owners through every front-end offer mistake in the book — $1 trials that destroyed LTV, free-week promos that filled studios with tire-kickers, 6-week transformation gimmicks that burned trust with the local market. The Offer Reset™ is the antidote.