PRIMARY OFFER CAMPAIGN™

"A $149 paid trial up front. 90% close on 12-month agreements."

Went from $30K a year to over $300K. The front door is a $149 three-session paid trial with a consult at the end, and 90% of the people who walk through it sign 12-month agreements. Three months this year hit $50K+ each.

"The offer decided everything downstream."

I started in the corner of my bedroom in 2020 with five to ten clients. One-on-one did not work once I added a trainer, so I changed the door to semi-private and raised my prices. Now we are close to $50K a month with 70 clients and 7 staff, and I take Saturdays off.

"Launched semi-private with one campaign. Sold out 12 spots."

I picked one offer for one avatar in a town of 2,600, then ran the campaign behind it. Semi-private sold out and added $4,514 in recurring revenue in a month. Recurring revenue went from $20K to $30K a month on the same operating hours.

"$50K to $95K/month. Zero paid ads."

Their $149 paid evaluation is the front door, and a structured consult sits right behind it. Everything ran on lists and relationships they already owned. You do not need a bigger ad budget to grow. You need one offer people can say yes to.

"7 paid trials and 3-month memberships in 7 days."

One campaign, one paid-trial offer, seven days. Her best month ever followed at $8,600 with 7 new clients. She is still raising her personal training rates because the offer and the process give her the confidence to charge what she is worth.

"22 leads. 6 new members. 80% trial-to-member conversion."

The campaign generated 22 leads, 11 signed up for the intro offer, 7 completed it, and 6 converted into memberships, including hybrid small group and semi-private packages. When the offer, the funnel and the close work together, the numbers speak for themselves.