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How To Choose The Best Client For Your Fitness Business

A step-by-step guide to identifying your ideal client profile and getting 10+ new clients in the next 60 days
Hosted By:
Ian Montel
Product Manager, NASM
Sean Greeley
NPE Founder & CEO

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About The Webinar Brought To You By NPE And NASM

Most fitness professionals struggle because they try to talk to everybody:

  • The 80-year-old man recovering from injuries.
  • The kid after school who wants to improve athletic performance.
  • The mom who wants to lose weight and regain energy.
  • Or the 25-year old who wants to get ripped for the beach.

They’re afraid to turn down anyone. They WANT to help everyone.

And they think that they’re not in a position to say no to anyone.

But the truth is, when you’re trying to talk to everybody, you’ll find getting traction connecting with new prospective clients is nearly impossible.

Prospective clients won’t know what you stand for, how you can help them, and why they should believe you offer the best health and fitness solution for them.

You’ll find building a reputation harder and positioning yourself as a top fitness provider to be virtually impossible.  

Worst of all is what happens to yourself.  

YOU won’t be doing what you got into this business to do… help more people change their lives for the better!

Register for this free webinar from NASM and NPE and we’ll walk you step-by-step on how to:

  • Get clear on the ideal client profile you should be working with (and why this matters)
  • Position yourself as the top fitness provider for the clients you most want to serve
  • Identify the best strategies to get 10+ new clients in the next 60 days
  • And much more…

Don’t stay confused (and stressed out) about who you should be working with, remain unsure how to find new clients, and hope everything will somehow work itself out.

Apply the lessons in this webinar and come away with the most effective strategies you can use to find more of your ideal clients quickly.

Listen to what other fitness professionals and business owners from around the world have to say about their results with NPE:

Sean Person United States

"As a NASM certified trainer I wanted to help more people achieve their fitness goals, but I didn't have much of a lead process and I wasn't making the income I needed to grow my fitness business. After two months of NPE's help, I had my best month ever with $36k in revenue, gained 7 new PT clients, and increased my overall lead generation!"

- Sean Person, Always Strong Fitness, Brighton, MA, United States

Matt Wattles United States

“You could be the best fitness trainer out there, but if you don’t have good systems, you’re going to struggle. And that was my biggest struggle. What I really like about NPE is you just follow the systems. It makes things a lot easier. I brought in 16 long-term clients in 60 days, worth $12k total.”

- Matt Wattles, Competitive Edge, Meridian, ID, United States

Mike Confer United States

“A lot of the struggles we had, in the beginning, came from not knowing what to say when you got someone on the phone … at what point do you ask for money and how much do you ask for? With the help of NPE’s proven sales systems, I went from making $17k/month in revenue to $26k/month in 2 years.”

- Mike Confer, MROC Training, San Marcos, CA, United States

Sarah Perry United States

“We were working a lot of hours and not growing … We love our clients and nurture our clients, but with NPE we do all that but also became very aware of our numbers. You can’t have an empty bank account and expect to continue. In less than a year with NPE, we’ve raised our revenues 66% and have more clients than ever.”

- Sarah Perry, Fitness Together-Midwood and South End, Charlotte, NC, United States

Rebecca LeSaffre United States

“I just raised my rates by almost 60% (which I was honestly petrified to do), but as they say at NPE, ‘Follow the dang instructions.’ I'm happy to report that I have NOT LOST ANY clients and in fact have gained 8 new clients at the new price! So step out of your comfort zone!”

- Rebecca LeSaffre, Everlasting-Fitness, Stoneham, MA, United States

Malcolm Burges, Jr. United States

“5 consults scheduled … 5 consults closed … all on three month contracts. $2,175 revenue generated.”

- Malcolm Burges, Jr., BodyWorks Fitness/Nutrition, Chicago, IL, United States

Jake Thompson United States

“A big thank you to NPE … I have 3 staff members trained in consultations and today my trainer closed his first-ever consult for $420 a month (3 months) + $140 enrollment fee + auto-renewal. Boom!”

- Jake Thompson, CNU Fit, Dover, DE, United States

Brittany Clark and Erika Surma United States

Brittany Clark and Erika Surma opened REV Pilates Gym together with lots of energy and zero clients. They found establishing the business to be difficult. They didn’t have the systems in place to grow their client base or build a team to help the business grow. Soon found they were not making enough money to cover expenses.

“We were guessing at what we should be doing, especially marketing,” said Brittany.

They turned things around, got to $36k a month with 91 active clients, reduced their debt, and increased staff to 2 full time employees and 10 part time.

“If I were going to advise someone about starting a business, I’d tell them it’s the first, uncertain period that takes years off your life… with NPE we learned a lot about putting in a better foundation, and how a business should work. It’s not just ‘Build it and people will show up,’” Erika said. “You have to have the foundation in place before anything else can flourish. If I could do it all over again, I would hire NPE before we ever opened our doors.”

- Brittany Clark and Erika Surma, REV Pilates Gym, Fairfax, VA, United States

Brady Johnson Canada

“I went from burned out, overwhelmed, and underpaid trainer to a successful business owner, growing from 5 to 180 clients and 3x my business revenue, going from $10k per year to $220k per year in 2 years. Then in the next 12 months I doubled the business again to $450k per year. Most importantly–I finally have time to do the things I love again.”

- Brady Johnson, Encompass Fitness, Estevan, SK, Canada

*Actual results may vary and are not guaranteed.


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