Your Business Model 2.0: Increase Your Studio/Gym Revenue After COVID-19
A step-by-step guide to delivering more value to clients, upgrading your business model, and increasing profits and cash flow
Hosted By:
Sean Greeley
CEO & Founder, NPE
Hosted By:
Len Fridman
WellnessLiving CEO & Co-founder
Hosted By:
Sasha Davids
WellnessLiving CEO & Co-founder
REGISTER NOW
About The Webinar Brought To You By NPE:
Once upon a time, running a studio/gym was easy.
Then the competition heated up.
Everybody was offering the same kinds of classes or sessions. Some began to discount. Pretty soon, there was a race to the bottom.
That meant churning customers, thin profit margins, heavy competition, and marketing exclusively with promotional discounts that only attracted uncommitted clients who were seeking a quick fix.
Now studios and gyms are starting to reopen, but post-COVID-19, ONLY with limited class or session size.
And that completely changes the unit economics of the business model. In many cases, making it impossible for your business to make a profit.
It’s time to evolve to a NEW and BETTER business model.
We’re back with a new webinar to show you how to upgrade your model to deliver better results to clients, differentiate from the competition, and produce more profits and cash flow.
Learn more by registering for our free online training and discover how to:
Clarify the vision for your new business model (your business 2.0)
Get a plan in place to transition your existing clients over to the new model
Change the way you position, communicate, and attract the right new clients to your business (quality > quantity).
And much, much more.
You’ll come away with a plan to evolve your business model to a better place, and have more fun serving higher quality clients, while making more money.
Don’t continue churning clients and struggling to stay profitable. Don’t endure low business performance. And don’t continue to doubt a more profitable business model is within your grasp.
Register now and get the strategic plan you need to upgrade your business model and achieve your goals in the year ahead.
Hear what other fitness professionals and studio owners have said about how they’ve become a more powerful business owner as a direct result of working with NPE:
"I don’t do business coaching because there are other people that do, and they do it well, and they do it as well as I do nutrition, and that’s where I want to send people. That’s why we have the NPE partnership."
"That’s why I refer fitness professionals to NPE. And I’m proud to do it because NPE is doing work that they should be proud of, and I think the industry can be proud of … and that is reliable … reproducible … high quality … and that’s what I try to do with Precision Nutrition. So when I see another company that is doing that, I want to get to know them, and if it makes sense and I feel they are living the same kind of principles, I want to send people to them."
- John Berardi, Co-founder, Precision Nutrition & Change Maker Academy, United States
“If you are an entrepreneur in the world of fitness and you are struggling in any manner with your business, then I would recommend NPE and Sean Greeley as your ‘go-to-guys.’ Many of our certified instructors have seen their businesses grow exponentially thanks to Sean’s expertise. Whatever aspect of your fitness enterprise you need help with, the signposts all point to NPE and Sean Greeley.”
- Paul Chek, Founder, C.H.E.K Institute, United States
“We bring the best in the fitness industry together. We’re committed to helping more fitness professionals and business owners learn the business strategies, systems, and skills they need to succeed. That’s why we’re proud to refer the canfitpro community to NPE.”
- Maureen Hagan, Vice President for Innovation & Program Development, canfitpro, Canada
“I was in $120k of debt from a remodel and felt completely overwhelmed. I reached out to NPE to help me get a plan to improve profitability, grow revenue, and improve cash flow. In just 12 months I became debt free and even had my best month ever at $65k!”
- Wayne Dunne, Training Loft, West Hollywood, CA, United States
“NPE helped me get the systems in place to launch my business. I nearly doubled my monthly revenues in 12 months ($18k to $34k), even after a flood damaged my studio and I could only use half my space. Today my future is really bright thanks to my support system.”
- Nancy Townsend, Uplift Strength & Spirit, Washington DC, United States
"Following our impressive achievement of a BME exceeding $50,000 in August and a projected revenue of $51,700 for October, Pineapple Fitness is now expanding its offerings. We're opening up the upper floor of our gym for additional semi-private sessions and driving increased attendance at our Bar Beach BootCamp location."
- Brittany Smith and Shelley Lentfer, Pineapple Fitness, Newcastle, NSW, Australia
“We were working a lot of hours and not growing … We love our clients and nurture our clients, but with NPE we do all that but also became very aware of our numbers. You can’t have an empty bank account and expect to continue. In less than a year with NPE, we’ve raised our revenues 66% and have more clients than ever.”
- Sarah Perry, Fitness Together-Midwood and South End, Charlotte, NC, United States
“The complete shutdown of fitness facilities in my area hit my business hard. It was tough to pivot to ballet classes online. My team and I worked tirelessly to communicate and deliver amazing value to clients, including reactivating, renewing and gaining referrals. And now we’re seeing results: We’ve signed up 18 new clients in the past month, for a total of 148.”
- Suzy Kaitman, The Ballet Lounge, Vancouver, BC, Canada
“I went from burned out, overwhelmed, and underpaid trainer to a successful business owner, growing from 5 to 180 clients and 3x my business revenue, going from $10k per year to $220k per year in 2 years. Then in the next 12 months I doubled the business again to $450k per year. Most importantly–I finally have time to do the things I love again.”
“I’ve been a F45 licensee since 2015 but I realised I needed more support. So I joined NPE and since then my business has taken off: I have 174 clients with $54,000 in monthly revenue, two full-time and three part-time employees. Working with NPE, I upgraded my sales process and achieved a 487% higher lead to sales conversion. My franchise has been awarded two straight years as the best in my geographic division.”
- Rodger Talevski, F45 Training Blakehurst, Sydney, NSW, Australia
“I started off teaching Pilates as a hobby not really knowing how to run a business or how to generate income month over month. With the help of NPE, I was able to grow my studio to 50 members and tripling the business (from $4k to $12k/month) while creating consistency in revenue and in my personal income!”
- Aly Cannock, FitNut Loft, Holland Village, Singapore
Craig Culkin described his situation with his fitness business as “brutal.” He needed to increase sales, had high debt hanging over his head, and was unsure how to get his fitness business’s foundation correct.
He wanted to increase his knowledge of sales and marketing (especially web marketing), and about his ability to automate systems, so he didn’t have to do all the work himself. He wanted to move some of his clients to other trainers. Finally, he was hesitant to look at a spreadsheet. He says it was more of a mental block; he was “scared” of looking at the numbers.
“I didn’t want to run a seat-of-the-pants operation,” he said. With NPE’s help, he increased his revenues 5x in 12 months, built a team of two full-time trainers and a part-time admin, reads his metrics regularly, is paying down his debt, and has started moving personal training clients onto his team.
“The lessons from my point of view is to be receptive to coaching and change, don’t take your metrics personally, and acknowledge your wins.”
- Craig Culkin, The Rock Fitness, St. Helier, Jersey, England
