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FREE TRAINING

The 60-minute Instagram Marketing Guide for Fitness Business Growth
in 2021

Hosted By:
Sean Greeley
CEO & Founder, NPE
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About The On-Demand Training Brought To You By NPE: 

It’s frustrating when you know there’s a lot of potential on Instagram, but you don’t know what to do or where to start to unlock it. 

And if you’re like a lot of people, you may worry about “Imposter Syndrome” where you don’t believe you should be holding yourself up as an authority. 

In fact, you may think you have to become a fitness celebrity to actually build your business on Instagram – and that’s a long shot more than a business plan. 

The good news is you don’t!

Once you learn the right strategy and plan, you really can use Instagram to generate new leads and new clients for your business… without spending money on advertising.  (And without feeling like an imposter.)

To show you the steps you need to take, NPE is back with a free on-demand training to walk you through the best practices for creating your plan in just 60 minutes.  

Learn how to: 

  • Create an attractive, powerful, and professional fitness business profile on Instagram
  • Discover 7 types of content you should be creating to build your brand and following on Instagram 
  • Learn a hashtag strategy to build up viewership and get your content ranked and discovered (and viewed!)
  • And much, much more…

Don’t guess at what works, or keep taking random actions, and restart over again and again without a real strategy or plan. 

Don’t get demoralized from not getting traction on Instagram. And don’t give up on using this valuable channel to grow your career and business. 

Register now and become more confident as you grow your authority and influence on Instagram.

Listen to what other fitness professionals and business owners from around the world have to say about their results with NPE:


Tony Arreola United States

“If you want to get quick overnight success, this isn't it. This is definitely not ‘get rich quick.’ But with the help of NPE, I'm now in the middle of an online launch and I'm already at 16 clients. The goal is to get 20 new clients and grow from there and I’m definitely on my way!”

- Tony Arreola, Total Body Project Inc., Irvine, CA, United States


Tim Frey Australia

“Government space restrictions during COVID killed my business model, which was group training. I could only have 9 people at a time in my gym. I went from $48k a month to a complete shutdown, and lost all my group training clients. 

“With NPE’s help, I adapted my business model to the new space restrictions. Semi-private training for up to 9 people at a time became my new model. That meant I could provide greater value per client. Soon I replaced my lost clients with higher value ones. Now I’m over $48k/month and just had my Best Month Ever.”

- Tim Frey, Helix Sports Performance, Perth, Australia


Chris Ecklund and Pete Blumert United States

“It had been 10 years of grinding ... finishing every year showing a loss. We wanted to do 100 things to improve it. With NPE, they helped us pick only 2 or 3. We got clear on our numbers and then developed systems that got us moving forward. We fixed our marketing and sales structure, pricing and plans, and got accountability. Now we have 62% higher recurring revenue, 23% higher monthly revenue, and $3k in monthly profit!”

- Chris Ecklund and Pete Blumert, Prevail Conditioning, Santa Barbara, CA, United States


Kate Laird Canada

“My business had grown to about $16k a month with no recurring revenue when I came to NPE. We were able to put our clients on long-term packages, so recurring revenue went up. During COVID, I didn’t cancel memberships, but immediately pivoted. I continued to serve remotely and grew revenue 31% during COVID. I’m now up to $26k in monthly recurring revenue and total revenue is $51k.”

- Kate Laird, Love Your Body Fitness, Ottawa, ON, Canada


Nancy Townsend United States

“For 3 years I did 40 sessions or more per week of personal training. I had no time with family and unsure how to take my business to a new level. With NPE, I 5x revenue all the way to $35k a month, with time for family and friends. I took a huge hit with COVID … dropping down to $14k a month and having to cut expenses. But using the systems from NPE, we were able to rebuild to $35k a month again.”

- Nancy Townsend, Uplift Strength & Spirit, Washington, D.C., United States


Megan Cooper United States

“With NPE, I grew from 83 to 122 active clients, and from $15k to $38k in monthly revenue. When COVID-19 hit, I dropped to a low of $25k a month. With help from NPE I then added online, outdoor, and specific programs for remote workers … and built back up to 122 active clients and $37k month revenue.”

- Megan Cooper, Studio ME Fitness, Minneapolis, MN, United States


Lachlan Rowston & Raphael Freedman Australia

“With NPE we went from losing 10 members a month to net client growth, and from 110 to 239 active clients. We went from $60k in monthly revenue with 0 profit to $110k/month with 12% net profit. Despite these wins, we will face competition that was threatening our business model … and COVID proved to be a blessing in disguise. 

“We shut down for 4 months and changed our business model away from group and to semi-private training. Thirty percent of our former clients signed up for the custom programming, and our revenues have returned to pre-COVID levels.”

- Lachlan Rowston & Raphael Freedman, Creature Fitness, Sydney, NSW, Australia


Aly Cannock Singapore

“I was working IN the business too much and not enough ON the business … I had 22 clients and they could opt out during their holidays. In July last year, Fit Nut Loft had $200 in total revenues! With NPE, I’ve upgraded my service offerings, pricing, and packaging. This July, the business had $28k in revenues, my Best Month Ever. My business did even better in August.

- Aly Cannock, FitNut Loft, Holland Village, Singapore


Janet Archibald & Cally Ferguson Canada

“Our pricing was too low and our programs were not packaged so clients would meet our goals. We were running at a loss for years. With NPE, we went from $19k to $35k in monthly revenue ... rolled out higher rates ... and created 10-15 hours a week for the leadership team to work ON the business. We’re now profitable. And we’ve just had our Best Month Ever.”

- Janet Archibald & Cally Ferguson, Alive & Well Personal Training, Vancouver, BC, Canada


Brock Martin Australia

“Crystal Strength had 50 clients and $10k in monthly revenues, but was not profitable. There were no systems; everything was just in my head. With NPE, we did planning … a financial plan, we’d never done that before. With COVID, with the advice we got from NPE, we held our ground. We lost 10 clients but our revenue stayed consistent. Then we added 17 new clients as soon as we opened up. We have systems and structures in place, and have $17k in monthly revenue with $6k in profits.”

- Brock Martin, Crystal Strength & Conditioning, Broken Hill, NSW, Australia


Erin Billowits Canada

“My business dropped $20k (about half) in the first month of COVID with loss of profitability. With NPE, we were able to return to profitability by July. We’re now at pre-COVID numbers ($33k-$36k per month) and are in a positive growth phase.”

- Erin Billowits, Vintage Fitness, Toronto, ON, Canada


Jessica Cross Australia

“Just as I started with NPE, my gym had to shut down during COVID. With NPE, I was able to increase sales per month for my new programs – online and outdoor training that met social distancing requirements. I grew from 102 to 150 clients and $17.8k to $25.3k in monthly revenue, during COVID restrictions.”

- Jessica Cross, Sportif Personal Training, Mosman, NSW, Australia

*Actual results may vary and are not guaranteed.

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