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CASE STUDY: She was stuck in a franchise going nowhere… now she’s growing every single month!

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Name: Becci Powers-Johnson

Business Name: Movement Lab (MVMT Lab)

Location: Minnetonka, MN, USA 🇺🇸

Before joining NPE, Becci was stuck in a franchise model that provided minimal support. She wanted autonomy and resources to grow her business independently. Becci lacked a reliable website, a supportive network, and essential business tools needed to grow her revenue and team. Fortunately, she negotiated leaving her franchise and partnered with NPE. Becci knew our proven roadmap had transformed thousands of fitness businesses and could support her in building the business she always wanted.

Becci faced some tough challenges:

  • Transitioning from a franchise to an independent business.
  • Establishing a strong online presence and effective CRM.
  • Building a supportive community network.

But she worked with NPE to personalize our systems, campaigns, and tools for her business. Together we:

  • Built a comprehensive website and implemented a robust CRM system.
  • Developed effective local search and marketing strategies.
  • Provided regular coaching and a supportive community network.

Becci said, “The support I get with NPE is incomparable. They have truly transformed how I operate my business.”

The results have been amazing:

  • Monthly revenue has consistently increased, reaching new heights.
  • Client base grew significantly, achieving a 75% conversion rate.
  • She’s launched semi-private training to attract premium, long-term clients

She’s had more time to focus on clients and expansion, thanks to reduced ‘busy work’ that wasn’t driving results. NPE helped Becci achieve all this, transforming her business and setting her up for long-term success.

Becci added, “Working with NPE has transformed my business. We’ve grown our revenue, client base, and team… all while cutting expenses. My business is growing every month now thanks to NPE.”

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NPE is globally recognized for delivering the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow 6-, 7- and 8-figure businesses. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

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