CASE STUDY: $40k/month in recurring revenue from selling 12+ month packages

Name: Colin Triplett

Business Name: Mint Condition Fitness

Location: Los Gatos, California, USA 🇺🇸

Colin was on the revenue roller coaster. Some months were way up …and others were way down.

“The first month in NPE, I was at $24k of recurring revenue, down from about $35k on average,” Colin recalled.

This is a big problem for a lot of gym owners…

The revolving door of selling month-to-month memberships is excruciating for gym owners who are trying to get ahead of expenses, book some profits, and have time and energy to focus on growing their operation.

But when all of your time is marketing to clients who may only stay for 1 or 2 months…it can get quite discouraging.

When Colin joined NPE, he followed one of our proven playbooks to stabilize cash flow.

“That next month that I was in the program, I sold $75k worth of packages and my recurring revenue bumped up to $40k,” Colin said.

What was the thing that moved the needle the most?

We worked with him to build out his 12 and 18 month membership packages to increase retention, deliver a higher-quality service…and most importantly, to have an easy way to predict cash flow months in advance.

As Colin puts it, “I’d never had long -term membership packages pricing before so getting people in on 12 to 18 month memberships was a game changer for me.”

It wasn’t just the monetary gains that made the difference for Colin.

“I wasn’t expecting the value that I got from the relationships I built with the other gym owners in the NPE Program.”

He went on to explain:

“As a personal trainer, it can sometimes be a lonely business. And certainly as you move up, it only really gets lonelier,” He continued. “It’s hard to really share what the daily stress is like, the problems that you’re facing, the things you can’t really talk to your team about. It’s something different to talk to somebody who is actually in the same position that you are and just to feel understood.”