CASE STUDY: $40k/month in recurring revenue from selling 12+ month packages

Name: Colin Triplett

Business Name: Mint Condition Fitness

Location: Los Gatos, California, USA 🇺🇸

Before joining NPE, Colin Triplett was struggling to grow Mint Condition Fitness. He was facing a plateau in revenue and had difficulty retaining clients for the long term. He desired a more consistent revenue stream and a scalable business model. Colin was doing well but felt stuck without a clear strategy for sustainable growth and client retention. Instead of trying to reinvent the wheel, Colin Triplett started working with NPE. He knew NPE had a roadmap that has worked for thousands of fitness businesses.

Colin Triplett faced some tough challenges:

• Revenue Plateau: His monthly recurring revenue had dropped to $24,000, and he struggled to increase it sustainably.
• Client Retention: Lack of long-term membership options made it hard to keep clients engaged and committed.
• Scaling the Business: Colin needed a strategy to transition from a personal training-focused model to a higher-ticket, scalable fitness business.

But then he worked with NPE to personalize our systems, campaigns, and tools for his business. Together we:

• Increased Revenue Streams: NPE helped Colin structure and sell high-ticket membership packages, boosting monthly revenue and client commitment.
• Implemented Long-Term Memberships: We introduced 18-month and 12-month membership plans, which stabilized client retention and increased revenue.
• Enhanced Business Model: NPE guided Colin in rebranding and repackaging Mint Condition Fitness to focus on a higher-end service model, making the business more profitable and scalable.

Colin Triplett said, “NPE’s approach was a game-changer. Their templates and support made it possible to navigate the challenges of rebranding and restructuring my business.”

The results have been amazing:

• Monthly revenue jumped from $24,000 to $85,000.
• His client base grew, with significant increases in long-term memberships.
• He had more time to focus on clients and expansion, thanks to reduced ‘busy work’ that wasn’t driving results.

NPE helped Colin achieve all this, transforming his business and setting him up for long-term success. Colin Triplett added, “Working with NPE transformed my business. In my first month, I had $24k in recurring revenue, down from $35k. The next month, I sold $75k in packages and my recurring revenue rose to $40k. Offering 12- to 18-month memberships brought in long-term revenue. We’ve now ramped to $96k/month and my manager leads the team in day-to-day operations 100%. The support, personalized approach, and expert guidance helped me growth and create a truly ‘lifestyle’ business. Thank you NPE!”– Colin Triplett