CASE STUDY: $180K Sales Increase: How He Doubled Revenue and Hit Record Sales

Name: Donald Shrump

Business Name: Magnus Sports Performance

Location: Tenafly, NJ, USA 🇺🇸

Before joining NPE, Donald Shrump was facing a major struggle with generating consistent leads. He wanted to streamline his approach to bring in clients regularly and boost his business’s overall efficiency. However, his marketing efforts were uncoordinated, his revenue tracking was scattered, and he lacked a clear system to retain clients. Instead of trying to reinvent the wheel, Donald started working with NPE. He knew NPE had a roadmap that had transformed thousands of fitness businesses.

Donald faced some tough challenges:

• No effective lead generation strategy, leading to missed client opportunities
• Disorganized revenue tracking, making it hard to assess business health
• High client turnover without a solid retention strategy

But he worked with NPE to personalize our systems, campaigns, and tools for his business. Together we:

• Built a lead generation funnel to consistently attract new clients
• Organized revenue tracking into one central metric for weekly, monthly, and annual analysis
• Developed a client retention process, including paid evaluations to ensure a good fit

Donald said, “NPE helped me build a foundation that transformed our lead flow and organization. I can now track progress easily and focus on what’s working.”

The results have been amazing:

• Monthly revenue surged, increasing by $180,000 in the first year
• His client base grew by 50%, with high lead-to-client conversion and strong retention
• He had more time to focus on clients and expansion, thanks to organized operations and support

NPE helped Donald achieve all this, transforming his business and setting him up for long-term success. Donald added, “With NPE, we honed in on what we offer our clients and have a streamlined system that helps us deliver consistent value.”

“Working with NPE transformed my business. The lead generation, revenue tracking, and support systems helped me overcome our challenges and achieve stability. My business is thriving thanks to NPE.” – Donald Shrump