CASE STUDY: 10x Revenue Growth…from $30k/month to $300k/month!

Name: Lachlan Rowston & Raph Freedman

Business Name: Lockeroom Gym

Location: Sydney, NSW, Australia  🇦🇺

Before joining NPE, Raph and Lachlan struggled with stagnant revenue and high client turnover at Lockeroom Gym. They desired a more robust business model that could scale profitably. They were grappling with client retention issues and the overwhelming demands of managing both training and business operations. Instead of trying to reinvent the wheel, Raph and Lachlan started working with NPE. They knew NPE had a roadmap that has worked for thousands of fitness businesses.

Raph Freedman & Lachlan Rowston faced some tough challenges:

• Revenue Plateau: They were stuck at around $30,000 a month and needed a way to break through this barrier.
• Client Retention: High turnover rates were impacting their ability to grow a stable client base.
• Operational Overload: Both were overextended, juggling day-to-day operations and early morning to late-night training sessions.

But then they worked with NPE to personalize our systems, campaigns, and tools for their business. Together we:

• Shifted Focus to High-Value Services: Transitioned from group training to private, one-on-one training, significantly boosting revenue and profits.
• Implemented Client Retention Systems: Developed consistent systems to train staff on client retention, improving long-term client engagement.
• Delegated Operational Roles: Introduced roles like general manager and operations manager, allowing Raph and Lachlan to step back from daily training and focus on business management.

Raph Freedman said, “NPE transformed how we approached our business. The shift to private training and the systems for client retention were game-changers. We finally had the time to focus on scaling and improving Lockeroom Gym.”

The results have been amazing:

• Monthly revenue jumped from $30,000 to $300,000.
• Their client base grew significantly, with the team expanding from 4-5 part-time trainers to 13 full-time staff.
• They had more time to focus on strategic growth and business development, thanks to streamlined operations and reduced ‘busy work’.

NPE helped Raph Freedman & Lachlan Rowston achieve all this, transforming their business and setting them up for long-term success. Lachlan Rowston added, “The clarity and direction provided by NPE allowed us to implement systems we didn’t even know we needed. Our business is thriving, and we are no longer bogged down by day-to-day operations.”

“Working with NPE transformed our business. The personalized growth strategy, staff training systems, and operational support helped us overcome client retention challenges and achieve substantial revenue growth. Our business is thriving thanks to NPE.” – Raph Freedman & Lachlan Rowston