How to Grow Your Fitness Business to
Multiple 6 Figures (with SPEED!)

NPE ACADEMY™

  • Adopt an entrepreneurial mindset
  • Grow your client base and take home more money
  • Establish a team to grow beyond yourself
  • Create a better balance between your business and personal life
  • Build the foundation to scale
APPLY NOW

Level 2:
Rising Star

The Goal:
Grow to 6-figures+

Program Length:
10 weeks

Program Format:
Online & Physical

What is it?

NPE ACADEMY™ is a 10-week program with physical workbooks, live Q & A coaching calls, and a winning community of fitness business owners that challenge each other to profitably grow to the next level.

Who is it for?

NPE ACADEMY™ is for existing fitness business owners who want to profitably grow to multiple 6 figures. This often includes opening a new facility, hiring team members, and starting to advertise online.

Where does it happen?

The NPE ACADEMY™ program is online and consists of training videos, tools, live Q&A coaching calls, and a Facebook community. You complete it online, at your own pace.  

How does it work?

You complete the lessons, do the homework, and use the provided tools and templates. Ask questions in the Facebook group or on the live Q & A coaching calls. Follow the systems to grow your business to grow to multiple 6 figures.

When does it start?

NPE ACADEMY™ starts as soon as you enroll. You complete it at your own pace and work through the program as slow or fast as you want. Ongoing support continues for 18 months (you can only fail if you quit!).

Why does it exist?

Because too many fitness professionals get stuck training clients and burn out. They don’t know how to build a business that grows beyond themselves–one that allows them to earn more and make a bigger impact.

How it works

NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.

Proven Systems

Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.

Metrics Accountability

Face challenges head-on. Understand your numbers, track your progress, and accelerate your success each month using our NPE PROFIT ANALYZER™ dashboard.

Winning Community

If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.

Expert Coaching

You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.

How it works

NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.

Proven Systems

Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.

Metrics Accountability

Face challenges head-on. Understand your numbers, track your progress, and accelerate your success each month using our NPE PROFIT ANALYZER™ dashboard.

Winning Community

If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.

Expert Coaching

You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness professionals and business owners in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness professionals and business owners in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

NPE ACADEMY™ program content

In just 10 weeks, we’ll help you grow from stressed and pressured coach
to successful business operator. Here’s how:

Week One: Foundations for success 11 Modules

Lesson 1: Setting up your success- Overview of timeline and setting expectations
- How to get the most out of this course
- Keys to maximizing value, productivity, and time
Lesson 2: Keys to success with fitness business growth- Top 10 reasons why most fitness businesses fail to grow (and how to avoid these traps!)
- Keys to success with building a profitable company
Lesson 3: Defining your why- How to develop a strong purpose statement for your business that motivates you to get up and go to work everyday
Lesson 4: Choosing what you stand for- How to define core values for your business (and why they matter)
- What it means to live (and grow your business by) your values
Lesson 5: Setting your course and speed- Common business goal setting traps
- How to set goals for the next 12 months
- Reverse engineering your 90 day quarterly goals
- Self-assessment and understanding drive, capacity, and capability
Lesson 6: Clearing your mind - How to perform a brain dump exercise
- Organizing the work (and functions) in your business
Lesson 7: Managing your focus- Setting up your ideal calendar for success
- Blocking 10-15 hours to work ON the business weekly
Lesson 8: How to lower your stress, improve your relationships, and have more fun- Set boundaries between your work and personal life to allow time for fun and relationships
- Creating your stress management plan
- Training yourself mentally and emotionally to succeed in business
Lesson 9: Build your follow through system- Implement a Weekly Planning worksheet
- Block time weekly to review the past week and plan the coming
Lesson 10: Measure progress and adjust- Create space for a monthly review of your performance
- Note what worked and what didn't, and adjust the following months plans to stay on track for your quarterly goals
Lesson 11: Review, celebrate and set new priorities- Plan time for a quarterly review
- Celebrate and recognize the wins from the past quarter
- Set the next goals and priorities to achieve them for the coming quarter
Action items 30 items
Questions2 live Q&A Calls

Week Two: Know your numbers 10 Modules

Overview- Why knowing your numbers is a key to success
- Which numbers and reports matter
- Why separating business financials from personal matters even if you're the only one in the business
Lesson 1: Keep more of your profits now- How to calculate net profit (It's not how much your make, it's how much you keep!)
- Examine your expenses to see where you can trim 5-10%
- Instantly give yourself a 5-10% raise
Lesson 2: Protect yourself legally with the right business structure- Learn which type of corporate structure may be best for your business
- Understand how setting up a legal entity will protect your personal and family assets
Lesson 3: Breakdown of a healthy fitness business- Learn how much of your income should go towards most common expenses, like rent and payroll.
- Understand how managing the allocation of your expenses can make or break a profitable fitness business
Lesson 4: Keeping your books in order- Learn basic accounting & bookkeeping best practices
- Establish a simple system to keep your finances orderly
- How to outsource accounting help as you grow
Lesson 5: Interpreting your financial reports- Which financial reports you need to run
- How to use the reports to make better business decisions
Lesson 6: Tracking your Key Performance Indicators (KPIs)- Learn which metrics are crucial to your business success
- Understand what each means and how you can improve them
- Leverage these KPIs and trends to master your business
Lesson 7: Forecasting your cash flow so you never go in the red- Set up simple cash flow forecasting to always know who much cash you'll have in the bank
- Prevent surprises, overages or the inability to pay your bills by mastering the flow of money in and out of your business
Lesson 8: Managing your capital and business credit- Learn when to leverage your capital and when to leverage business credit
- Manage your existing debt with a solid pay down plan
Lesson 9: Creating a strong compensation plan- Create a simple compensation plan for yourself and for your team as you grow
- Know how much you can pay yourself and the best method
Action items30 items
Questions2 live Q&A Calls

Week Three: Simplify structure 5 Modules

Lesson 1: Fitness Business Model overview- Learn the 3 primary successful fitness business models
- Understand which will work best for your specific modality
- How to refine, improve, and evolve your model as you grow
Lesson 2: Optimize your business model for streamlined growth- How to simplify and optimize your model
- When to add capacity (via additional classes or staffing)
- How to increase your average client value without complicating your offerings
Lesson 3: Targeting your ideal clients- Understand the demographics, geographic, and psychographics of your best clients
- Complete interviews with your current best clients (5-10+ to ensure you've got it right)
- Refine your avatar and messaging based on your interviews
Lesson 4: Craft an amazing student journey that supports your clients through their lifetime with your business- Learn how to craft a student journey based on your model
- Learn how to ensure your student journey will scale as you grow
- Review, personalize and implement your plan to support your clients over their lifetime with your business
Lesson 5: Create Winning Pricing & Packaging - Create a simple menu of services with good margins so you can sustainably serve and grow
- Structure your offerings in a way that best serves your ideal client
- Adjust your current pricing as needed based on the desired margins for growth
Action items19 items
Questions2 live Q&A Calls

Week Four: Excellence in Delivery 7 Modules

Lesson 1: Serving your clients with excellence- Why establishing an excellent service is vital in our industry
- How to put the focus on client experience, client relationships, and client results to deliver the ultimate in value
Lesson 2: Document every client's success in a compelling way- How to build a system to document client success for every client
- What type of social proof works best for your model
- How to leverage this system to collect testimonials regularly
Lesson 3: Assess your client experience- Complete a simple assessment on your existing client experience to identify quick wins and areas to improve
- Explore additional ways you can create value for your clients that turns them into raving fans
Lesson 4: Turn your client success into a referral system- Create multiple opportunities to ask for referrals from your happy clients
- Introduce the idea of referrals from the point of sale, and return to it when measuring their success in your program
- Leverage your assessment process and social proof as a reason to ask for additional referrals
Lesson 5: New client onboarding 101- Why a well thought out onboarding system creates clients for the long term by starting off on the right foot
- How to wow your new clients from their very first day
- Customize and implement a simple campaign to increase your average lifetime client value.
Lesson 6: Build a review and testimonial engine- How to get started collecting reviews and testimonials from happy clients
- Learn what systems can support this process or automate it over a client journey as your scale
Lesson 7: Keep more of your current clients longer- Learn why unmanaged churn is the biggest risk factor for your business
- Why building a renewal system is cheaper and more cost effective than finding new clients
- How to handle renewals in your business so clients stay with you longer
Action items23 items
Questions2 live Q&A Calls

Week Five: Build the team 7 Modules

Lesson 1: Who do you need to hire first?- Learn how to do a brain dump to identify which tasks and processes you can delegate first by hiring
- Get clarity on which tasks and processes you should keep to be working in your strengths
Lesson 2: Hire administrative help- Learn a simple pocess for hiring an admin (either in person or virtual)
- Organize the role, tasks and expectations for this position
Lesson 3: Hire coaching help- Learn a simple process for hiring a coach or trainer
- Learn the best sources for recruiting and hiring professional coaches
- Organize the role, tasks and expectations for this new coach
Lesson 4: Learn the art of letting go by delegating- How to delegate effectively
- Setting clear expectations as you hand over work
- Learn the keys to success in setting up a system you can train others to execute
Lesson 5: Managing relationships when handing off clients to a new coach- Best practices to transition clients to new trainer
- Why this practice will strengthen your business when done well
- How to overcome personal attachments and still maintain relationships with clients
Lesson 6: What to do when it's time to part ways- How to successfully off-board a staff member who is leaving your business
- When to make the decision to fire someone
- How to handle difficult transitions professionally with the least disruption to your clients
Lesson 7: Creating professional growth opportunities- How to leverage a simple compensation plan to chart a path for professional growth for your staff
- Setting your business up best to ensure coaches have incentives to grow with your company
Action items24 items
Questions2 live Q&A Calls

Week Six: Sales systems 10 Modules

Lesson 1: Understanding the Sales Machine- Overview of the entire sales process and acquiring a new client for each business model
- Learn the different stages of fitness program sales
- Begin with the end in mind and see how the pieces fit together to create a sales process that consistently converts and closes new sales
Lesson 2: The AUTO-CLOSER® Sales System- Overview of the 7.5 steps to close a sale automatically
- Introducing a simple sales tracking sheet to make sure no one falls through the cracks
Lesson 3: Pre-Qualification- Learn the most important step of the entire process
- Make sure you're talking to the right people = your ideal clients who can afford you and are ready to make a commitment.
Lesson 4: Building Rapport- Greeting your prospect and starting to connect on a human level
- How to build rapport so prospects trust your proffessional opinion
- Make your prospect feel at ease
Lesson 5: Probing and Discovery Questions- Ask great questions to get to the heart of their real problems and challenges
- Use a simple worksheet to note their answers
- Make sure you know why they are really in front of you looking for help
Lesson 6: Building the Problem- Leverage their answers to concisely build up everything that is emotionally driving them to make a change
- Hold up the mirror and say back what they just told you they are struggling with
- Reframe the challenges and problems they are experiencing to the simple ones that your business is set up to solve
Lesson 7: Presenting Solutions and Closing the Sale- Credibly show with a visual demonstration how your fitness service solves problems
- Make a professional recommendation that will lead your prospect to achieve their goals
- Learn the simple way to ask for the sale
Lesson 8: Handling Objections- Learn the 4 most common objections to a sale and how to overcome them
- Learn why you might be receiving an objection (and which step in the sales process you missed and how you can improve!)
Lesson 9: Post-Consultation Performance Assessment- Assess your performance after each consultation
- Complete a simple worksheet and identify areas to keep improving and get even better results with your next sales opportunity
Lesson 10: Managing your sales pipeline- Identifying which stages of your sales pipeline are breaking down and how to optimize them
- Learning what conversion percentages you should target at every stage for an efficient and effective sales machine
Action items27 items
Questions2 live Q&A Calls

Week Seven: Offers & Promotions 11 Modules

Lesson 1: How to create compelling offers for your model- Learn which offers work best for each business model type
- Learn how to adapt the right offers using your ideal client avatar messaging
- Have a small number of offers you can use consistently in your business without having to recreate the wheel every month or get stuck in the 'hustle' cycle
Lesson 2: Reactivation campaign- Make it easy for past clients to return with a simple personal message and outreach campaign
- Leverage people who already know like and trust you to grow your current clientele
- Understand the many reasons why clients leave
Lesson 3: Flash sale campaign- Learn when a flash sale may be an appropriate promotion
- Best practices for executing a flash sale- who will buy, and what media to use
- Edit and prepare the best flash sale offers for your model for quick use
Lesson 4: Holiday campaign- How to run an effective 12 days of christmas promotion to make December a great month
- Learn who is likely to buy and what media to use to promote your specials
- Customize the offers based on your model and have ready to launch
Lesson 5: Mid-year campaign- Learn how to increase sales mid-year with a Christmas in July promotion
- Understand how to balance the promotion to gain both up front cash and recurring revenue depending on your business needs
- Best practices for building buzz with this promotion
Lesson 6: Raise the rates campaign- How to increase your rates without alienating your current clients
- Customize and deploy a simple letter template that outlines your value and communicates the reasons for the change
- When to use this promotion, and how to educate your members to expect rate changes annually
Lesson 7: Valentines campaign- Leverage Valentine's Day to treat your clients to a gift while inviting targeted referrals
- A simple promotion that creates value for both your clients and referrals
Lesson 8: Bring-a-friend campaign- How to create an engaging internal promotion that encourages current members to bring in friends to your facility
- How to make referred guests feel welcome in a no-pressure visit that sets your business apart and builds trust
- Why making your members feel like stars is the key to building a strong referral culture
Lesson 9: 12 week transformation campaign- Understand the power of 12 week body transformation promotions
- Capitalize on the impact of social proof that showcases real results in a compelling way
- Learn how to pack this offer with enough value that it becomes high end and yet irresistible
Lesson 10: Trial campaigns- Learn what sample offers and short term challenges work best for your model
- Understand the frequency recommended to run these kinds of offers to avoid offer fatigue
- Learn best practices for pricing, promoting, executing, and converting trials into long term clients
Lesson 11: Founders campaign- How to launch a grand opening offer and founders campaign to attract new members
- Create a plan to provide immense value to clients who choose to become Founders
- Set clear goals for the campaign to set your business up for success without compromising too much recurring cash flow
Action items41 items
Questions2 live Q&A Calls

Week Eight: Get more clients 10 Modules

Lesson 1: Build Your Evergreen Marketing Funnel- Implement a simple 4 step funnel to move new leads towards a sale year round
- Chose the best front end offer appropriate for your model
- Turn on a piece of software (optional) that will qualify and automatically schedule new prospects into your calendar
Lesson 2: Describe the journey your ideal client wants to hear- Learn how to tell the story of the journey your ideal client wants to undertake in your business
- Understand how addressing the pains, fears, and desired transformation of your ideal client applies to all your messaging
- Update your website and social profiles with this messaging to attract more of your ideal prospects
Lesson 3: Tell your story to build trust and credibility- Learn how to tell your Founder's Story in a way that connects with your ideal clients and makes it easier for them to want to do business with you
- Complete a worksheet with key elements of your story
- Share your story online and in person when you are out in your community
Lesson 4: Create a brand that transcends you- What it means to create a brand
- How to ensure your brand messaging is aligned to your ideal clients and your vision for the business
- Complete a short assessment of how your brand shows up currently and identify areas for improvement
Lesson 5: Creating copy and content that resonates- How to leverage copy and online content to speak to your ideal client
- Tailor and execute a simple content plan
- Show up in the social platforms most appropriate for your model
Lesson 6: Build a marketing calendar for predictable growth- How to organize a marketing calendar to focus your activities to achieve specific goals
- Learn what activities done consistently produce the most results from your business
- Get organized so you don't get stuck behind the curve needing to hustle every month for new sales
Lesson 7: Show up well online- Learn the key elements of a successful fitness business website
- Import landing page/simple webpage templates (to get a new site up in minutes!) if desired
- Have a simple online presence that works
Lesson 8: Where to find your next clients- Identify the next opportunities to ask for referrals
- Identify which businesses to introduce yourself to create additional referral opportunities
- Target groups to set up speaking opportunities and connect with many prospects at once
Lesson 9: Building your know, like and trust factor- Set up a routine to consistently contact everyone on your list and in your social media groups
- Learn how to lead with value and stories to build trust until they are ready to buy
- Consistently nurture the prospects in your circle of influence
Lesson 10: Get clear on what's working in your marketing- Learn what metrics to track in your marketing to gauge the success of each activity
- Track and record the lead sources of each new sales opportunity so you know where your best sales come from
- Track and measure the return on investment for your marketing activities so you can do more of what's working, and stop or improve on things that aren't efficiently growing your business
Action items34 items
Questions2 live Q&A Calls

Week Nine: Facility Planning 8 Modules

Lesson 1: Know when it's time to grow- How to know when you are approaching capacity in your current operation
- Learn when it's time to hire to continue growing
- Learn when its time to expand your physical space to continue growing
- Learn other alternatives to continue growing revenue without hiring or expanding
Lesson 2: How to choose the best location- Learn what factors to consider in site selection
- Why location matters
- How to research the best location options and when to think outside the box
Lesson 3: Building out your new facility- Best practices for the design and build of your new facility
- Elements that are necessary for your model versus desirable
- Making your wishlist and editing it per your budget
Lesson 4: Negotiate a lease that serves your needs- How to engage in lease negotiations
- How to get help from a commercial broker to manage lease negotiations
- What key elements to look for in a favorable lease
Lesson 5: How to open a profitable facility- Set an appropriate budget for your new facility
- Key areas of spending to watch when opening a facility (don't go crazy on unnecessary things!)
- Planning to be profitable from day 1
Lesson 6: Taking the reins on project management- How to set clear expectations and communicate with a build out team
- Communication guides and frequency recommendations
Lesson 7: How to contract out professional work- Tips for working with contractors
- What to do on your own and what to hire out
Lesson 8: Paying for a new facility- How to finance your opening or expansion - cash or credit?
- Creative options for financing if traditional methods may not apply
- Avoiding future cash flow crisis by planning well in the beginning
Action items24 items
Questions2 live Q&A Calls

Week Ten: Personal Leadership 4 Modules

Lesson 1: Leading yourself by getting clear on your vision- Why setting a clear personal vision is paramount to your success
- How to put your vision down on paper so you can communicate it clearly
- Complete a vision exercise and set your true north for the future
Lesson 2: Know yourself better- Learn to leverage self- introspection to become aware of your strengths and weaknesses
- Complete a self-assessment to better understand how you show up and where you can improve
- Understand how to use your gifts to build a team around you that complements you
Lesson 3: Keep an open mind- What is growth mindset and why its critical in business
- How to seek out alternative beliefs and opportunities as you grow
- Adopt a mindset to never stop improving, and learn from every person and experience
Lesson 4: Put yourself in a room of leaders- Learn what the next phase of business development requires to continue growing to a million dollar business
- When it's time to step into a room of others who have been where you are so you can learn
- Why masterminds are so powerful
Action items13 items
Questions2 live Q&A Calls

We’ve got your learning style covered

Learn anytime, anywhere and whatever way you like with multiple training formats.
All NPE programs come with online, physical, social, and live training components.

Web-based e-learning center

Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.

Course materials and training tools

We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.

Winning community

Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!

Expert Coaching on demand

Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.

We’ve got your learning style covered

Learn anytime, anywhere and whatever way you like with multiple training formats. All NPE programs come with online, physical, social, and live training components.

Web-based e-learning center

Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.

Course materials and training tools

We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.

Winning community

Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!

Expert Coaching on demand

Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.

Here’s a summary of everything you get

NPE ACADEMY™ is not just program content. We give you everything you need to succeed.

NPE ACADEMY™

  • Adopt an entrepreneurial mindset
  • Grow your client base and take home more money
  • Establish a team to grow beyond yourself
  • Create a better balance between your business and personal life
  • Build the foundation to scale
APPLY NOW

Here’s what our students are saying

Our students aren’t just happy, they’ve built profitable businesses doing the work they love.

NPE courses are endorsed and accredited by the fitness industry's leading organizations

Demo NPE ACADEMY™ for Free

APPLY NOW

Demo NPE ACADEMY™ for Free

APPLY NOW