How To Start and Grow a Profitable Fitness Business (and Get 10+ Clients in 42 Days)

NPE FAST-TRACK™

  • Turn your passion into a business
  • Wake up with a plan to move forward
  • Do the work you love
  • Help people transform their lives
  • Earn a professional income
SCHEDULE A CALL

Why Does It Exist?

Because too many fitness professionals fail to earn a living. 

They don’t know how to consistently find enough clients … and are unsure how to charge high enough rates for those clients they have. 

They run around doing bits and pieces of everything … not sure what steps will move them forward toward their goals because they are unclear around their business model, ideal client profile, and offers. 

And they don’t understand the impact of the lack of making a decision and commitment here is costing them from achieving any success whatsoever. 

That leaves them feeling stuck and frustrated from being ‘busy yet unsuccessful.’ 

Finally, they don’t really understand the opportunity cost that comes from unfocused activity, and thinking they must say yes to everything (but saying yes to everything is saying no to your goals). 

Truth be told, you must make a powerful commitment to focusing yourself and your business in the right direction if you want to progress from struggling to successful coach earning a professional income.

Not everyone is willing to make that commitment. For those who are willing, however, we’ll show you what’s possible and how you can turn your fitness passion into a profitable business.

What Success Looks Like

  • You have a full schedule of great clients you love working with
  • You have established a profitable business that runs efficiently with great systems to serve clients (and find new ones you can help)
  • You take pride in earning a great professional income

Why Does It Exist?

Because too many fitness professionals don’t know how to consistently find clients (and don’t charge enough) to earn a living. 

Because too many fitness professionals fail to earn a living. 

They don’t know how to consistently find enough clients … and are unsure how to charge high enough rates for those clients they have. 

They run around doing bits and pieces of everything … not sure what steps will move them forward toward their goals because they are unclear around their business model, ideal client profile, and offers. 

And they don’t understand the impact of the lack of making a decision and commitment here is costing them from achieving any success whatsoever. 

That leaves them feeling stuck and frustrated from being ‘busy yet unsuccessful.’ 

Finally, they don’t really understand the opportunity cost that comes from unfocused activity, and thinking they must say yes to everything (but saying yes to everything is saying no to your goals). 

Truth be told, you must make a powerful commitment to focusing yourself and your business in the right direction if you want to progress from struggling to successful coach earning a professional income.

Not everyone is willing to make that commitment. For those who are willing, however, we’ll show you what’s possible and how you can turn your fitness passion into a profitable business.

What Success Looks Like

  • You have a full schedule of great clients you love working with
  • You have established a profitable business that runs efficiently with great systems to serve clients (and find new ones you can help)
  • You take pride in earning a great professional income

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness professionals and business owners in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness professionals and business owners in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

Us vs Them

The fitness industry is littered with one-dimensional quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’. 

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on creating more profitability, revenue, and (critically) happiness with your fitness business to create long-term success.

Us vs Them

The fitness industry is loaded with one-dimensional, quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’. 

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on creating more profitability, revenue, and (critically) happiness with your fitness business to create long-term success.

Unconventional thinking: Where you need to start

When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.

The mantra is “I just need more leads and clients.” 

But the problem with that line of thinking is that it almost always leads to a dead end. 

Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Unconventional thinking: Where you need to start

When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.

The mantra is “I just need more leads and clients.” 

But the problem with that line of thinking is that it almost always leads to a dead end. 

Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Where most people get it wrong

  • I just need clients!
  • How can I get more clients?
  • But really, where do I find more clients?

Where you need to begin...

  • Create a “platform for success” with the right business STRATEGY
  • Clarify how you will deliver unique and powerful VALUE to the market
  • Learn how to inspire prospective clients to COMMIT to their goals

Where most people get it wrong

  • I just need clients!
  • How can I get more clients?
  • But really, where do I find more clients?

Where you need to begin...

  • Create a “platform for success” with the right business STRATEGY
  • Clarify how you will deliver unique and powerful VALUE to the market
  • Learn how to inspire prospective clients to COMMIT to their goals

Introducing the NPE Business Growth Framework™:

The methodology we teach is called the NPE Business Growth Framework™

The framework is constructed of these 3 critical areas for fitness business success: 

  1. Business strategy: This creates a platform for your business to succeed.
  2. Client acquisition systems: This clarifies the systems your business will use to find (and sign up) new clients.
  3. Value creation model: This defines (and differentiates) how your business will deliver tremendous value to the target market you wish to serve.

Introducing the NPE Business Growth Framework™:

The methodology we teach is called the NPE Business Growth Framework™

The framework is constructed of these 3 critical areas for fitness business success: 

  1. Business strategy: This creates a platform for your business to succeed.
  2. Client acquisition systems: This clarifies the systems your business will use to find (and sign up) new clients.
  3. Value creation model: This defines (and differentiates) how your business will deliver tremendous value to the target market you wish to serve.

Confusion vs Clarity

Every fitness business needs to find answers to each of these three powerful questions in order to grow and succeed:

  1. What does success look like and how will you get there?
  2. Where do you find (and how will you sign up) new prospective clients?
  3. How do you serve the market in a unique and powerful way?

And our goal through the NPE FAST-TRACK™  course is to take you from a place of CONFUSION, to a place of CLARITY in finding the answers you need to succeed.

FOCUS increases POWER

We will strengthen each of the following areas:

  1. Business strategy
  2. Client acquisition systems
  3. Value creation model

As we spend time together working on each of these, you’ll have more FOCUS, which increases your POWER…and that fuels your fitness business to grow!

Learn more about NPE’s methodology

NPE FAST-TRACK™ program overview

Level 1:
Beginner

The Goal:
6-figure business

Program Length:
6 weeks

Program Format:
Online & Physical

What is it?

NPE FAST-TRACK™ is a 6-week online course with physical workbooks, live Q & A coaching calls, and a winning community of fitness professionals that challenge each other to start and grow a profitable fitness business.

Who is it for?

NPE FAST-TRACK™ is for fitness professionals who want to start and grow a fitness business to 10k+/month. It works for both online and offline fitness business models, regardless of your previous experience or knowledge.

Where does it happen?

The NPE FAST-TRACK™ course is online and consists of training videos, tools, live Q&A coaching calls and a Facebook community. You complete it online, at your own pace.

How does it work?

You complete the lessons, do the homework, and use the provided tools and templates. Ask questions in the Facebook group or on the live Q & A coaching calls. Follow the systems to grow your business to 10k/month.

When does it start?

NPE FAST-TRACK™ starts as soon as you enroll. You complete it at your own pace and work through the course as slow or fast as you want. Ongoing support continues for 12 months (you can only fail if you quit!).

Why does it exist?

Because too many fitness professionals don’t know how to consistently find clients (and don’t charge enough) to earn a living. We show our students how to turn their fitness passion into a profitable business.

The NPE FAST-TRACK™ PLAN

Define what success looks like for you as a business owner: You’ll answer the big questions: What are your personal goals? What does success look like to you? And how will your business goals and targets will support achieving these goals?
Choose the business model that best fits your passion: You’ll find your THRIVE ZONE. This is the intersection of: problems you love solving, clients you love working with, and a business model that ensures you make a profit.
Define the ideal client profile for your business: Usually that’s NOT bodybuilders, grandma’s, pro athletes, and overweight kids ALL at the same time. You’ll need to choose the ideal client who you are best able to serve profitably.
Price and package your services for profit: Do want to be the cheapest or the best? Five packs of sessions won’t help your clients who need to commit to a journey of losing 50 pounds
Get specific strategies and systems to find (and sign up) new clients: Enthusiasm doesn’t equal success. Most people overcomplicate things. To stay focused, you’ll need real strategies and systems to find and enroll new clients into your programs. “You don’t catch a tuna fish by putting a fishing rod in your bathtub.”
Build a professional reputation by delivering great value: You cannot out-market a bad service. Good businesses are built on delivering great value to the clients you serve. We’ll help you set up the systems that build your reputation as a true professional.
Establish portfolio of client success stories and positive reviews. The best fitness businesses grow ORGANICALLY from word of mouth marketing because they deliver great value to their clients, who in turn can’t stop talking about them! What OTHER people say about you is more powerful than anything you could ever say about yourself. Our goal is to help you establish an online reputation so client results and satisfaction do the heavy lifting on all your marketing efforts for you.

How it works

NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.

Proven Systems

Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.

Expert Coaching

You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.

Winning Community

If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.

How it works

NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.

Proven Systems

Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.

Expert Coaching

You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.

Winning Community

If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.

NPE FAST-TRACK™ course content

In just 6 weeks, we’ll help you grow from struggling to successful coach with a solid foundation to develop a thriving fitness business. Here’s how:

Week One: Setup for success 5 Modules

Lesson 1: Welcome & Overview!- Overview of timeline and setting expectations
- How to get the most out of this course
Lesson 2: Success Principles– Understand where most fitness professionals and new business owners fail
– Learn the proven keys to fitness business success
– Identify and commit to your greatest personal development opportunities
Lesson 3: Defining Success – Owner Intent– How to get clear on your intent and use that as a north star to prioritize your time
– Why understanding the difference between operations and ownership is a simple yet VERY powerful distinction that matters
– How to clearly define your Owner Intent
Lesson 4: Getting Focused– Understand where most fitness professionals get stuck and overwhelmed
– Learn to prioritize and organize your time to be productive on things that produce successful business outcomes
Lesson 4: Build your success system- Implement a Weekly Planning worksheet
- Block time weekly to review the past week and plan the coming
Lesson 5: Miracle Morning– The importance of creating a morning routine
– Understanding the Miracle Morning concept created by Hal Elrod
Action items13 items
Questions2 live Q&A Calls

Week Two: Business Strategy 10 Modules

Lesson 1: Fitness Business Model Overview– The 3 primary fitness business models
– Discover which business model bests fit your strengths and allows you to differentiate from the competition
– Understanding the benefits and functions of each
Lesson 2: Identify Your Ideal Client– Invest time clarifying what you already know about the BEST clients you want to serve
Lesson 3: Interview Ideal Prospects– Learn how your ideal clients think and speak about their problems
– Complete interviews with prospective clients to discover more about them
– Leverage these interviews to improve your messaging to gain clients
Lesson 4: Refining Your Avatar– Identifying commonalities from your prospective client interviews
– Updating your avatar based on these commonalities
– Improving your message using language from your interviews to make it stronger, more specific and more impactful
Lesson 5: How to Package Your Services– Learn how to best price and package your services for growth and profitability
– Create a simple menu of services that helps your ideal client
– Learn how to sell solutions to problems and never have to sell packs of sessions again!
Lesson 6: Setting Business Goals and Targets– Understand how your business cost structure will affect the revenue needed to achieve your goals
– Determine revenue needed to achieve your personal income goals (given your business cost structure)
– Simply business targets to the number of clients needed to achieve your revenue goals (based on your pricing)
Lesson 7: Knowing Which Offers Win– Learn which offers work best for each business model (and why)
– Get clear on the right offers to best serve your ideal client
– Review examples based on your business model and personalize for your business
Lesson 8: Student Journey– How to support clients during their lifecycle with your business
– Build (or review) the student journey to see where you can improve
– Set up to deliver extraordinary support and a 5-star client experience that will have your clients singing your praises and staying with your business long term
Lesson 9: Setting Up Billing Systems– Learn what systems are critical to ensure smooth and successful business operations
– Understand what you should track and how you should track it
– Understanding the trade-off between investing time and money to ensure your systems are set up correctly from day 1
Lesson 10: Build Your Beta Group– Learn how to use this simple framework to Research, Listen, Advance and Engage prospects to become clients
– Create and execute a ‘beta offer’ to get your next 3-5 clients enrolled
Action items26 items
Questions2 live Q&A Calls

Week Three: Get Clients (phase 1) 9 Modules

Lesson 1: Understanding the Sales Machine– Overview of the entire sales process and acquiring a new client for each business model
– Learn the different stages of fitness program sales
– See how the pieces fit together to create a sales process that consistently converts and closes new sales

Lesson 2: The AUTO-CLOSER® Sales System- Learn the Sales Mindset
- Who You Want (and Who You Don’t)
- Introduction to the 7.5 Step Communication Process

Lesson 3: Pre-Qualification– Learn the most important step of the entire process
– Make sure you’re talking to the right people = your ideal clients who can afford you and are ready to make a commitment
Lesson 4: Building Rapport– Greeting your prospect and starting to connect on a human level
– How to build rapport so prospects trust your professional opinion
– Make your prospect feel at ease
Lesson 5: Probing & Discovery Questions– Ask great questions to get to the heart of their real problems and challenges
– Use a simple worksheet to note their answers
– Make sure you know why they are really in front of you looking for help
Lesson 6: Identifying Needs & Building the Problem– Leverage their answers to concisely build up everything that is emotionally driving them to make a change
– Hold up the mirror and say back what they just told you they are struggling with
– Reframe the challenges and problems they are experiencing to the simple ones that your business is set up to solve
Lesson 7: Presenting Solutions & Closing the Sale– Use a visual presentation to credibly show how your fitness service solves problems
– Make a professional recommendation that will lead your prospect to achieve their goals
– Learn the simple way to ask for the sale
Lesson 8: Handling Objections– Learn the 4 most common objections to a sale and how to overcome them
– Learn why you might be receiving an objection (and which step in the sales process you missed so that you can improve!)
Lesson 9: Post-Consultation Performance Assessment & Practice– How to complete a consultation and begin building value immediately
– Assess your performance after each consultation
– Complete a simple worksheet and identify areas to keep improving and get even better results with your next sales opportunity
– Commit to daily practice
Action items28 items
Questions2 live Q&A Calls

Week Four: Get Clients (Phase 2) 7 Modules

Lesson 1: Telling Your Story– Learn how to tell your Founder’s Story in a way that connects with your ideal clients and makes it easier for them to want to do business with you
– Craft your story using the tools provided
– Learn where and how to share your story
Lesson 2: Setting Up Your Basic Profile– Setting up Facebook and Instagram profiles for your business
– Aligning imagery and value statements to match your client avatar
Lesson 3: Get Your First New Clients Through Networking– Learn a simple referral script you can use with everyone you know to find more prospective clients
– Identify opportunities to network with local businesses who could become referral partners
Lesson 4: Creating a Marketing Funnel– Clarify your messaging and positioning so your ideal client would be a fool to do business with anyone but you!
– Define your website funnel strategy for converting visitors to qualified leads
– Use simple lead generation strategies and tactics to attract the right people to your website
Lesson 5: Share Content that Attracts– Create content to post to your favorite social media and online channels
– Learn how a simple content calendar will engage your current and potential members
Lesson 6: Gain Clients Through Referrals– How to build a referral system that generates quality new business every month
– 4 points in the client lifecycle to ask for referrals
– No clients? No problem! Leverage your friends/family for referrals
– Online business? Same principles apply!
Lesson 7: Reactivation Campaign– Understand why clients leave and don’t come back
– Learn how to approach former clients and get them excited to return to you and recommit to their goals
Action items23 items
Questions2 live Q&A Calls

Week Five: Passionately Serve 3 Modules

Lesson 1: Document and Celebrate Client Success– Create a system to document your client’s success from their first day onward
– Implement a simple testimonial collection process at each assessment opportunity
– Share major accomplishments and recognize progress consistently, both privately and publicly
Lesson 2: Practice Excellence Daily– Build the habit of assessing your service delivery after every session
– Identify what’s working and where you can improve
– Brainstorm additional ways you can deliver value to your clients
Lesson 3: Deliver an Amazing Experience– Set up systems to make sure your service is consistently the best in town
– Create an experience and environment that people want to be a part of and are happy to talk about
Action items10 items
Questions2 live Q&A Calls

Week Six: Keys to continued growth 4 Modules

Lesson 1: Refining your business plan– How to “connect the dots” of the work you have done in this course
– How to refine your simple fitness business plan to guide you and your business
– The importance of keeping your plan visible and alive
Lesson 2: Understanding Key Performance Indicators (KPIs)– The 3 most important metrics in business ownership
– Monthly tracking
– Identify 2-3 strategies to improve your key metrics
Lesson 3: Personal Vs Business Finance– The importance of having clear separation between business and personal finance
– How to get a clear picture of your personal finance needs
– The value of having an owner’s mindset when it comes to revenue, expenses, and profit
Lesson 4: Take your Business to the Next Level– How to progressively grow your fitness business to 8-10k+/month
– What’s next for those who want to continue growing to the next level
Action items16 items
Questions2 live Q&A Calls

We’ve got your learning style covered

Learn anytime, anywhere and whatever way you like with multiple training formats.
All NPE programs come with online, physical, social, and live training components.

Web-based e-learning center

Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.

Course materials and training tools

We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.

Winning community

Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!

Expert Coaching on demand

Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.

We’ve got your learning style covered

Learn anytime, anywhere and whatever way you like with multiple training formats. All NPE programs come with online, physical, social, and live training components.

Web-based e-learning center

Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.

Course materials and training tools

We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.

Winning community

Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!

Expert Coaching on demand

Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.

Here’s a summary of everything you get

NPE FAST-TRACK™ is not just course content. We give you everything you need to succeed.

NPE FAST-TRACK™

  • Turn your passion into a business
  • Wake up with a plan to move forward
  • Do the work you love
  • Help people transform their lives
  • Earn a professional income
BOOK A CALL WITH OUR TEAM

NPE courses are endorsed and accredited by the fitness industry's leading organizations

Learn More About the NPE FAST-TRACK Program™

SCHEDULE A CALL

Learn More About the NPE FAST-TRACK Program™

SCHEDULE A CALL