How Jenny May Clermont Developed Her Leadership and Hit $400,000 in Gym Revenue

By Sean Greeley

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NPE client Jenny May Clermont was a successful chemist, but wanted more. 

She changed careers and became a fitness professional and bought an existing fitness business. Jenny May had to learn fast, since owning a fitness business and being a chemist don’t have a lot of overlapping skills. Despite the obstacles, she turned her business into a $400,000 Fitness Business Machine in a short time. 

In this video, you’ll discover: 

– How one direct mail ad brought in $22,000 of new sales!

– Keys to “Raising Your Rates” and how she brought in $114,000 without one client leaving or complaining!

– How limiting can hold you back! (If FEAR is holding you back, watch this now.)

– How her business is on target for its best year ever at over $400,000 in revenue!

Jenny followed the steps necessary to reach her goals and be a successful fitness business owner in a very competitive, male-dominated industry.

Watch this video now and copy her secrets to success.

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Podcast Transcript

Jenny May Clermont
My aunt Armand, this is cool. I cannot tell you how awesome it is to be up on the stage tonight. It is so cool. In October 2010, I sat in Mega training, and listened to the memory of the year stories. And just like some of you will tonight, I set the goal of getting on the stage. So to stand up here tonight is awesome. It’s awesome.

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But at the same

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time,

Jenny May Clermont
it’s extremely humbling because the MP community is not just any community that people in this room, that NP team, my fellow VIPs, they have inspired me and empowered me more than I could have ever imagined. So to be able to share my story tonight is truly an honor. And I think you one thing you need to know about me is I’m a chemist, and I was a chemist for 20 years, I still am a chemist. But in 2003, I was at the top of my game as a pharmaceutical chemist, and I should have been in all my glory. But instead, I was completely dissatisfied. There had to be something more. In 2004, I discovered that you could make millions online with an info product. So I handed over thousands and then spent the next four years developing an E system to help women lose weight during menopause. In a work great problem was I was going broke.

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I’m a chemist, I didn’t know anything about business. So

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I spent thousands more to acquire knowledge about business. But there’s a funny thing about knowledge. If you can’t apply it, it’s a complete waste. So in 2008, I decided the secret to success is to personally train people. So I left my chemistry career, got a job as a trainer in a big box gym.

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And then I starved.

Jenny May Clermont
In 2009 out of sheer desperation, I found MP maximum response marketing. And it was this big binder full of marketing tactics. And the best thing about it is it tells you how to apply the tactics to your business. And from then on, I was off and running.

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In April of 2010, I left the big box gym with

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one client and $600 to my name struck out on my own. I knew I couldn’t do it alone. So I signed up for evolution accelerator in October 2010 came down here to mega training, applied for VIP got accepted. By January 2011, I was on my way to 100 k in sales, and we were growing fast.

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In April 2011, I

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hired my first trainer, but

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I was renting renting space from a small gym owner and

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my growth is creating some serious, serious issues. So I needed to find a new location. And I needed to find it fast. right about that time I had heard about a fellow VIP who not that far was not that far away from me and was looking to sell his business. So I checked it out. I was really, really hesitant to purchase a studio that was already up and running, I had laid a lot of time into my vision for my growth. And there wasn’t a whole lot of risk with that vision. So I was really comfortable with that. So to jump into studio was pretty frightening. But I needed a place fast. It was only 15 minutes away. It was better location for my clients. He already had all the equipment in it, it was built on MPC systems. So I made the leap, I went Blackheart at the same time because I knew I would need support. But I figured from this point out, it should be Piece of cake right? I was so wrong. As soon as that purchase was complete. fear and doubt flooded my mind. And I mean, flooded it. The growth plan I had laid out initially was set up slowly and in stages, so I wouldn’t miss any of the steps involved with becoming a leader. purchasing the studio meant I skipped all of it. I now had clients that didn’t know me, I had a team that didn’t know me, I had more debt than I had ever had in my life, more than I had ever wanted, had responsibilities I didn’t even know about. I was scared to death. And I had no idea how I was going to do this. This is going to be hard. How is the chemists going to make this happen. But one thing I know about fear is the best way to control your fear is to refocus that energy into what you can do and go to work. So I started with a review of the NP systems. Starting with the audit closer between my passion for what we do and my scientific approach an audit closer, sales was not so hard.

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But leading a team that didn’t know me with no leadership experience

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that was going to be hard.

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So I went back through

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commander and duplicator but this time when I went through them, I didn’t go through them with the intention of just getting them checked off my to do list. I went through them with the intention of understanding and applying it to my business. for survival, in the second time through was a whole different experience. Then we moved to controller I had not been through controller yet. So I went through that at warp speed. My MP coach helped me held me accountable to my numbers like you would not believe, which was a good thing, because they don’t teach chemists about these kinds of numbers. From there, we established core values, I shared that with the team. So they knew exactly what I expected. We started weekly team meetings, I had to bring on a new trainer because I knew what the new responsibilities, I could not get sucked into

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my business, I had to stay focused on it.

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And I had to hire a new admin. But with the NP systems,

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the hiring process was a breeze.

Jenny May Clermont
So with the foundation laid, it was time to go forward and work on the team. If your call prior to purchasing the studio, I didn’t really have a team. Now I had a team of five people didn’t necessarily know me, like me, or trust me. And I felt like an outsider and what was now my business. So this was a problem. And a big time problem when I had to address fast. So we went to a ropes course where it was a private ropes course where we had to repel and support each other. And we literally put our lives in each other’s hands. And that write down a ton of walls, created a ton of laughter and it laid a foundation of trust for going forward, which is key. But the major lesson that I learned in September was you never take your foot off the marketing gas pedal

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ever.

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August in August, I had spent the time getting assimilated into the new business,

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building rapport with my new clients with my new team,

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and the marketing lagged behind. And I walked into an empty Studio One morning and I panicked. And I thought oh my god, I’m gonna crash and burn and only a month. So where do you go when you need leads fast, and a marketing vault where every campaign comes with directions, which is a good thing because they don’t teach chemists marketing either. So we started with a build your own package, mail that two versions of the ladder one to my old clients and said, Hey, come check out the new bigger and better location. Went to the studios all clients say hey, come check out the new owner that can make your chemistry work for you instead of against you.

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And literally almost overnight, we had six new

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clients brought in almost $9,000 in return on investment or 24. At the same time, we did our version of Tony Maslin kickstart ad. And I just remember Tony saying in the past that you want to make sure that the product is a standalone product that you’re marketing in the ad,

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and that you price it in between your price points.

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So that’s what we did, we made it an eight week transformation to easy paid two easy payments of 477, which was in between our high and low price points. And we had 10 new sales, we were able to upsell eight of those into longer term packages. So we did almost 22,000 the return on investment at 29.

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So by the

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end of October, beginning of November, we had brought in 14 new clients,

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I was

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feeling a little more comfortable,

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I could breathe again, which was good. You did go forward and do the unwrap your body mailer because I just really wanted to do those pictures. They were a lot of fun. We brought in three clients for a total of 10,000 in return on investment of seven.

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By December, it was time to party and celebrate.

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So we had our holiday party, which was a huge success.

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And it was a great way to end the year because Next up was

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raised the rates.

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When I acquired the studio in August, my coach said raise the rates and I said no, no, I don’t want to be the greedy new owner. October came and my coach said, raise the rates. And I says right before the holidays, I don’t want to do that.

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January came and my coach said

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raise the rates. I said okay, I’ll

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raise the rates. February came and my coach said, Did you raise the rates? I said no. At this point, I’m feeling like a really bad VIP. And he had never steered me wrong. So effectively. I printed the letters, made sure I was in town inform the team. And we mailed them out and we waited for everybody to leave. But nobody left. We did 114,000 in sales. And I thought What the hell was I so afraid of lesson learned here when you’re and when your coach tells you to do something he just do it. You don’t think about it, you just do it. By March the studios crankin everything’s a mess. And I go home for the first time without cleaning my desk and I think I can’t even get it together enough to clean my desk

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loser.

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And I walk in Monday morning, and there’s a fax from Shawn a VIP fax. And I don’t know how you do this. But you know exactly what to say and when. And the fact is talking about momentum. And it was talking about how when you start to gain momentum and pick up speed, things are gonna get messy and that you shouldn’t shy away from it, but you should run with it and I thought Shawn’s desk is a mess too. Yes, it’s okay, I can go forward. And that was all I needed. So we cruise through the summer, we had a really busy summer, which I don’t have a lot of time to get into because

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I only have five minutes left.

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By August, I had discovered that being a boss was hard. And suddenly I didn’t want to get out of bed anymore. When someone asked me why I said, Because running a business is hard. Running a business is hard. I had never said that word out loud before in my life. I have solved multi billion dollar manufacturing problems. I have done cop reactions

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that were beyond

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complex,

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retrained and nutcase horse with no knowledge or experience, I’ve done so many things that people said were either impossible or too hard. And yet I did them by focusing on how not on hard. And this was the moment that I realized I had been working with a limiting belief, a belief that running a business was too hard. And it’s amazing how much a belief can blind you. Because soon as I recognize that, I could see so much clearer how to better implement the NP tools and the concepts that they were teaching me. It was amazing. And for me, that’s the best part about MP. Yeah, they give you all the tools you need to run your business. And in fact, chemists can use them anybody can. But if you’re working against the limiting belief, no matter tools can solve that problem. But NP, they ask hard questions that make you think, questions that aren’t always easy to answer or face the questions that uncover limiting beliefs like

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hard.

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And it’s funny, because it’s almost like they’re waiting for that for you to break through that because as soon as you do the right there with the next step. By September, I celebrated my first year with my team develop confidence in a new type of strength, I don’t even understand yet paid off a third of the debt, aiming for the 50 k club in April. We’re moving from a 2000 square foot facility to 3000 with my own office where I can finally have all my MP tools in one room and I won’t have to go to the library anymore to get stuff done. a recap of my financial growth with np 2010 went from $600 in sales to 80,020 11 brought that to 240,000. This year, we’re looking at over 400,000 in sales, I return on investment with np 28.8 is the best investment I’ve ever made. And I wouldn’t hesitate a moment to do it again. recap of my personal growth in the last year, which to me is absolutely priceless. I’ve gone from barely managing myself to managing a team of six, barely leading in total fear of leading to total acceptance and excitement of being the leader. From very little understanding money to managing more money than I ever thought I would see my lifetime. From simply seeing the NP tools that something you just check off your do list to actually applying them to my business, which is key and the realization that the only thing that makes building a business hard is myself. All you have to do is follow the MP instructions.

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Literally.

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It’s one to finish with two quotes really.

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Sometimes life is not an easy path.

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But that doesn’t mean we should stop moving. We go stronger with each step and we grow weaker when we make no progress at all. With NP behind you. You’re always taking steps forward. Sometimes they’re leaps. Sometimes they’re steps. Sometimes they’re baby steps, but when they’re behind you, they are always pushing you forward. Finally, a quote from me heart is an adjective, not a successful business business model. And can I just say that I am no longer dissatisfied with life and I cannot wait to start every day. You can keep up with NP TV through Facebook, Twitter and YouTube so that you can stay connected wherever your travels may take you

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