CASE STUDY: $7K to $39K Monthly: How Melissa Scaled Her Fitness Business 5X with NPE

Name: Melissa Charlton

Business Name: Mbodied Strength

Location: Seattle, WA, USA 🇺🇸

Before joining NPE, Melissa Charlton struggled to grow her client base and scale her business while maintaining financial stability. She wanted to create systems that would allow her to manage multiple clients and a team efficiently. However, Melissa faced challenges with unclear processes, inconsistent hiring, and difficulty attracting the right clients. Instead of trying to reinvent the wheel, Melissa started working with NPE. She knew NPE had a proven roadmap that had already helped thousands of fitness businesses succeed.

Melissa faced some tough challenges:

• Balancing business growth with personal time and financial stability
• Struggling to hire and retain team members who aligned with her values
• Navigating a competitive fitness market while improving her marketing

But then she worked with NPE to personalize systems, campaigns, and tools for her business. Together we:

• Created clear hiring expectations and used tools like The Hiring Gauntlet to build a strong team
• Developed marketing systems to attract her ideal clients and improve retention
• Implemented processes that streamlined operations and aligned her vision and values

Melissa said, “NPE helped me align my business with my values and create systems that not only attracted the right people but also made managing my business easier and more rewarding.”

The results have been amazing:

• Monthly revenue jumped from $7,000 to $39,000
• Her client base grew from 15 clients to 72 clients
• She reclaimed her weekends and set healthy boundaries, focusing more on her family

NPE helped Melissa achieve all this, transforming her business and setting her up for long-term success. Melissa added, “Through NPE, I gained clarity, systems, and confidence to grow my business in alignment with my values. Now, I can prioritize what truly matters to me.”

“Working with NPE transformed my business. The hiring tools, marketing systems, and coaching helped me overcome challenges and achieve my goals. My business is thriving thanks to NPE.” – Melissa Charlton