NPE and AFS To Support Faster and More Stable Business Growth For Studio Owners

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Alliance with SUCCEED! ‘makes all the sense in the world’

(MINNEAPOLIS, MN, SANTA MONICA, CA, January 8, 2020) – The Association of Fitness Studios (AFS) and NPE today announced a marketing alliance to offer fitness studio owners more support to better grow and scale their business.

NPE clients will have the opportunity to learn more about and join the premier association for studio owners in the USA and Canada, including special incentives to participate in SUCCEED! 2020, the annual AFS Convention & Expo taking place in Irvine, CA on April 30 – May 3.

AFS members will gain exclusive access to the top fitness business education and coaching programs in the world for studio owners, including special incentives to participate in advanced business coaching programs.

“This is an incredibly exciting and important announcement,” said Josh Leve, AFS founder and CEO. “NPE’s business education programs are the next logical step for AFS members who want advanced tools, resources, and coaching to grow and scale their studios. After traveling parallel paths, we’re thrilled to have found a mutually beneficial intersection.” 

“An alliance with AFS and SUCCEED! makes all the sense in the world for us,” said Sean Greeley, CEO of NPE. “Both organizations believe in education and sharing of best practices and our audiences are complementary. We’re excited to support faster and more stable business growth for studio owners through this partnership.” 

NPE is the leading business education and coaching company for fitness entrepreneurs to increase their profit, revenue, and happiness. NPE teaches everything needed to build a high-performance fitness business and lead a powerful team to achieve business objectives.

NPE relentlessly focuses on creating more profitability, revenue, and (critically) happiness to create long-term success through the NPE 5 CORE DISCIPLINES™. This is in stark contrast to the “quick fix” sales and marketing programs that permeate the fitness industry and can permanently damage brand reputations and business. 

A key component to the alliance will be NPE’s assistance to support growth of SUCCEED! 2020 on April 30-May 3, 2020 in Irvine, CA, including the direct participation of Greeley, one of the fitness industry’s most accomplished business coaches and education presenters. 

“We know that SUCCEED! is rapidly becoming THE event for the leading studio and gym operators of all disciplines,” said Greeley. “We’re excited to get our community involved.”

As a special benefit for AFS members, NPE is providing complimentary fitness business strategy sessions. Book in a session and get clarity with a path forward to achieve your goals in 50 minutes (or less). Start by taking your free Best-Month-Ever Blueprint Quiz at:

More information about NPE can be found at

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners. 


SUCCEED! Is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event features keynotes, pre-cons, over 40 seminars, educational tracks, a 70-booth Expo, workouts, networking and social events throughout.

About NPE

NPE is the leading business education and coaching company for fitness entrepreneurs to increase their profit, revenue, and happiness.

We teach you (the race car driver) everything needed to build a high-performance race car (your business) and lead a powerful pit crew (your team) so you can win championships year-over-year and hit your goals.

The fitness industry is littered with quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. At NPE, we take a different approach.

Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on increasing profitability, revenue, and happiness with your fitness business to create long-term success. We empower fitness professionals and business owners to grow their business and create the life they want.

Since 2006, we’ve helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

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