CASE STUDY: He added an extra 6-figures to his bottom line

Name: Hassan Abdullah

Business Name: Volume Fitness

Location: Kogarah NSW, Australia 🇦🇺

Hassan Abdullah was the linchpin of his gym.

If he was out for a day, the business couldn’t operate.

“Prior to working with NPE, I was one of the main coaches at my gym. I was doing a lot of the coaching myself, doing the marketing myself, the sales myself,” Hassan recalls.

He ultimately wanted to create a team that could be with him full-time. “I really wanted to grow my team and make it a full-time career for them, and make it financially viable for them,” Hassan shared.

The turning point for Hassan came with his partnership with NPE.

It wasn’t just about incremental changes; it was about a complete overhaul of the business structure and strategy. “NPE really helped me grow my team. Since working with NPE, I’ve been able to put all the good systems and structures in place where I’ve been able to develop my team.” This transformed Hassan’s business from a one-man show to a well-oiled machine, with a team that loves the work they do.

This has also had a significant impact on how they get clients. “Our marketing strategy is a lot more intentional, and attracts the right clients, not just any client.”

The best part about working with NPE?

“They’re always rolling out new tools and strategies to continue helping you grow the business.”

With this support and guidance, Hassan was able to add an additional $120k/year to his bottom line, as well as stabilize his business to the point of having a full time team to run the gym for him.