CASE STUDY: He built his gym into a booming, 7-figure fitness business
Name: Ryan Joiner
Business Name: Athlon Fitness
Location: San Luis Obispo, California, USA 🇺🇸
Before joining NPE, Ryan Joiner struggled with the inconsistent revenue flow at Athlon Fitness. He wanted to build a more stable and profitable business but found it difficult to implement effective sales strategies, create comprehensive fitness programs, and maintain client engagement. Instead of trying to reinvent the wheel, Ryan started working with NPE. He knew NPE had a roadmap that had worked for thousands of fitness businesses.
Ryan faced some tough challenges:
- Unpredictable revenue: His income was fluctuating month to month, making it hard to plan for the future.
- Lack of a cohesive program: He needed a structured, congruent system that would guide clients from their first interaction to achieving their fitness goals.
- Navigating the COVID-19 pandemic: The unexpected shutdowns and restrictions made it difficult to keep the business afloat.
But then he worked with NPE to personalize their systems, campaigns, and tools for his business. Together, they:
- Developed a stable sales strategy: Implementing a consistent approach to sales that stabilized revenue.
- Created a comprehensive fitness program: Designing a program that seamlessly guided clients through their fitness journey with Athlon Fitness.
- Supported him through the pandemic: Providing critical advice and support during the challenges of COVID-19, helping him keep the business going.
Ryan said, “NPE dramatically changed my business. They helped me understand sales, program creation, and how to weather tough times. I didn’t expect to learn so much, but the growth has been incredible.”
The results have been amazing:
- Monthly revenue jumped from $25,000 to $75,000.
- His client base grew from 50 clients to 150 clients.
- He had more time to focus on clients and expansion, thanks to reduced ‘busy work’ that wasn’t driving results.
NPE helped Ryan achieve all this, transforming his business and setting him up for long-term success. Ryan added, “NPE connected me with other top-tier fitness professionals, and learning from them has been a game-changer.”
“Working with NPE transformed my business. The sales coaching, program development, and accountability helped me overcome challenges and achieve my goals. My business is thriving thanks to NPE.” – Ryan Joiner
Step 1
Attend live workshop
3 systems to increase profits, get clients, and build a healthy team