CASE STUDY: He built his gym into a booming, 7-figure fitness business

Share on Facebook
Share on X
Share on Threads
Share on LinkedIn

Name: Ryan Joiner

Business Name: Athlon Fitness

Location: San Luis Obispo, California, USA 🇺🇸

Before joining NPE, Ryan Joiner struggled with the inconsistent revenue flow at Athlon Fitness. He wanted to build a more stable and profitable business but found it difficult to implement effective sales strategies, create comprehensive fitness programs, and maintain client engagement. Instead of trying to reinvent the wheel, Ryan started working with NPE. He knew NPE had a roadmap that had worked for thousands of fitness businesses.

Ryan faced some tough challenges:

  • Unpredictable revenue: His income was fluctuating month to month, making it hard to plan for the future.
  • Lack of a cohesive program: He needed a structured, congruent system that would guide clients from their first interaction to achieving their fitness goals.
  • Navigating the COVID-19 pandemic: The unexpected shutdowns and restrictions made it difficult to keep the business afloat.

But then he worked with NPE to personalize their systems, campaigns, and tools for his business. Together, they:

  • Developed a stable sales strategy: Implementing a consistent approach to sales that stabilized revenue.
  • Created a comprehensive fitness program: Designing a program that seamlessly guided clients through their fitness journey with Athlon Fitness.
  • Supported him through the pandemic: Providing critical advice and support during the challenges of COVID-19, helping him keep the business going.

Ryan said, “NPE dramatically changed my business. They helped me understand sales, program creation, and how to weather tough times. I didn’t expect to learn so much, but the growth has been incredible.”

The results have been amazing:

  • Monthly revenue jumped from $25,000 to $75,000.
  • His client base grew from 50 clients to 150 clients.
  • He had more time to focus on clients and expansion, thanks to reduced ‘busy work’ that wasn’t driving results.

NPE helped Ryan achieve all this, transforming his business and setting him up for long-term success. Ryan added, “NPE connected me with other top-tier fitness professionals, and learning from them has been a game-changer.”

“Working with NPE transformed my business. The sales coaching, program development, and accountability helped me overcome challenges and achieve my goals. My business is thriving thanks to NPE.” – Ryan Joiner

Step 1

Attend live workshop

3 systems to increase profits, get clients, and build a healthy team

Step 2

Book free coaching call

Get a personalized step-by-step growth plan to breakthrough

Share on Facebook
Share on X
Share on Threads
Share on LinkedIn
Picture of NPE

NPE

NPE is globally recognized for delivering the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow 6-, 7- and 8-figure businesses. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

Related Posts

Subscribe to NPE Fitness Profits Weekly
and Get More Business #Gainz 💰

Give us 5 min each week and we’ll increase your power to drive fitness business results!

Get a free 60-min Fitness Business Game Plan Session (your questions answered)

Tell us a little more about your fitness business and then get the personalized support you need to win by scheduling a Game Planning Session now.

By signing up, you’ll get NPE’s exclusive updates with key fitness business growth strategies. Unsubscribe anytime. Contact Us. Privacy Policy.