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CASE STUDY: He built his gym into a booming, 7-figure fitness business

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Name: Ryan Joiner

Business Name: Athlon Fitness

Location: San Luis Obispo, California, USA 🇺🇸

Ryan Joiner has been a of NPE for client for 12 years.

He started at $5k/month…

And now runs a 7-figure fitness company with 2 locations.

The first thing he had to master was the sales process.

“NPE helped me really understand the ins and outs of sales. They helped me understand how to put a program together that is comprehensive and congruent from someone learning about us all the way through to getting them amazing results.”

When asked why he joined in the first place, he said: “You don’t know what you don’t know and there’s so much I did not know.”

NPE’s help was instrumental in helping Ryan grow his business to 2 locations.

“I opened a second facility, and survived the COVID pandemic where the government literally shut us down,” Ryan said.

“We’ve gotten through all that and here we are excited about the next year to come because there’s so many good things that we’re now doing.”

His #1 lesson from working with NPE?

“Beyond the personal growth and education from being exposed to their mentorship, one of the other things that I really didn’t expect was some of the amazing things that some of these other high level professionals are doing,” Ryan shared.

It’s this interaction with other gym owners that has produced a surprising amount of benefits.

“By working with NPE and being connected with other high level gyms and fitness professionals and strength and conditioning coaches, I’ve learned what they’re doing and been able to actually learn from them to integrate into our business.”

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NPE is globally recognized for delivering the #1 suite of business growth systems, tools, and coaching for fitness entrepreneurs to grow 6-, 7- and 8-figure businesses. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.

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