Falling Out Of Love With Your Fitness Business? Scale to 7+ Figures With More Profit, Freedom, and Impact


Why Does It Exist?

Too many fitness business owners don’t have the time (and freedom) to enjoy their success.

Their business relies too much on them for day-to-day operations because they don’t have leaders in place who can hit the business goals.

They’re also scared of going backward and they stress about cash … and feel like a prisoner to the business. They’re tired and frustrated with trying and not making progress.

They also incorrectly believe they just need more Facebook ads, more leads, more service offerings, and more locations (that is, more is more) to increase revenue and personal income.

But this is inaccurate thinking. More is not more.

MORE equals LESS (profit, revenue, and happiness) without the right strategy, plan, systems, and investments in the leadership capacity of your organization.

What Success Looks Like

  • Get out of day-to-day operations and develop leaders that grow your business with you. 
  • Continue to increase cash flow and profitability to 7+ figures while scaling locations. 
  • Feel inspired by the work you’re doing, so you can continue enjoying the journey while making a bigger impact in the lives of the clients and communities you serve.

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness entrepreneurs in 96+ countries grow their business and create the life they want.
Active students
0 m
Revenue earned by students
6-figure students
Millionaire students
4.9 stars from 774 customer reviews.

NPE PRO MASTERMIND™ program overview


Level 4:

The Goal:
Grow to 7+ figures

Program Length:
12 months

Program Format:
Online & Physical

What is it?

NPE PRO MASTERMIND™ is a 12-month program focused on developing leaders that grow the business with you, as you continue to increase business cash flow and profitability while scaling to 7+ figures.

Who is it for?

NPE PRO MASTERMIND™ is for existing fitness studio/facility owners who want to build a fitness business capable of running itself, but don’t have the leaders and team in place needed to succeed.

Where does it happen?

The NPE PRO MASTERMIND™ is online and in-person. Watch the training, use the systems and tools, and attend weekly live online virtual workshops and mastermind calls, plus 3 x 2-day live events.

How does it work?

The program is comprised of: 1) proven systems and tools, 2) 3 x 2-day live workshop events, 3) expert coaching, 4) metrics accountability, and 5) a winning community of high 6+ and 7-figure business owners to support your growth.

When does it start?

NPE PRO MASTERMIND™ starts as soon as you enroll. The first 4-6 weeks we support you in getting race ready. Then ongoing support continues weekly, monthly, and quarterly until you’ve won the race (you can only fail if you quit!).

Why does it exist?

Because too many fitness business owners don’t have the time (and freedom) to enjoy their success. Their teams are dependent upon them to solve problems, their businesses stop growing, and they get stuck living the same day, every day.

Us vs Them

The fitness industry is littered with quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on increasing profitability, revenue, and happiness with your fitness business to create long-term success.

Unconventional thinking: Where you need to start

When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.

The mantra is “I just need more leads and clients.”

But the problem with that line of thinking is that it almost always leads to a dead end.

Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Where most people get it wrong


Where you need to begin...

We know this sounds like the opposite of what would seem to make sense with “conventional thinking”, but that’s why it’s so important you hear this message.

When things aren’t where you want them to be with your business, it’s easy to think, “Oh, I just need more clients. More clients will mean more revenue, and that will solve all my problems!”

But we’re here to warn you now that this line of thinking can KILL your business.

Don’t settle for surface level thinking!

Do the work with UNCONVENTIONAL thinking to identify root causes, and address critical areas that MUST be handled in order to create lasting profit, revenue, and happiness with your business.


If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business.


  1. Lead yourself & others – Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you.
  2. Get more clients – Learn how to identify the best client(s) for your business, price and package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs).
  3. Passionately serve – Learn how to create and deliver extreme value to break out from the pack. Design transformational client experiences, build lifetime relationships (not transactional ones), and better serve clients for life.
  4. Increase profits – Learn how to understand the numbers that drive profit and how to adjust your cost structure when needed to ensure sustainable growth.
  5. Live better – Learn how to master your ability to focus and operate at your best… even when you’re running out of gas, the engine’s smoking, and there are cars spinning out all around you.

Confusion vs Clarity

Every fitness business needs good answers to key questions that drive your business forward.

You likely have answers to these questions right now, they’re just not as good as they need to be in order to grow to the next level. But when you commit to doing the work required, you’ll consistently move from CONFUSION to CLARITY.

Each of the NPE 5 CORE DISCIPLINES™ aligns to a powerful business growth question:

  1. What does success look like and how will you get there?
  2. Where do you find (and how will you sign up) new prospective clients?
  3. How do you serve the market in a unique and powerful way?
  4. How will you increase revenue, cash flow, and profitability to ensure continued success?
  5. How will you look after yourself, have fun, and enjoy the journey?

As you get better answers to these questions, you will have increased FOCUS.

FOCUS increases POWER

That focus will give you increased POWER to do all the good things you want to do (and more) in taking your business (and life) to the next level.


Get clear on what success looks like over the next 1-3 years and set goals that fulfill your personal vision. All owners/operators (and their families) have made tremendous sacrifices. They’ve made significant time and money investments to grow their business to this level of success. If you want to continue feeling inspired on the journey, it’s important to get clear on your personal vision for the next few years and set goals for your business that fulfill your vision.

Create a strategic business plan that includes quarterly priorities and annual operating objectives. Once you’ve defined where you want go, then it’s time to create a strategic plan that defines your annual operating objectives and then breaks that down into clear quarterly priorities and measures of success.

Grow services team and identify leaders who will grow the business with you. Too many fitness business owner/operators get stuck in a place where all issues and ‘fires’ that occur in the business roll up to them. The solution is to identify and develop key LEADERS that can solve problems for the business to continue growing without being dependent upon you.

Establish and develop a sales team to reach your conversion metrics, i.e., convert more prospects into paying clients. Too many fitness business owner/operators still oversee all the sales in their business. They find themselves micromanaging every prospect who comes through their doors because they haven’t yet developed revenue leaders they can trust to hit goals. The solution is to develop a self-managing sales team that can hit targets and achieve conversion goals each month.

Evolve marketing strategies to more efficiently attract top-paying clients. There are many ways to generate new prospects and leads. But at this level of business, efficiency matters. That’s why it’s essential to evolve and refine key strategies to acquire new clients at an acceptable acquisition cost to drive return-on-investment and maximize profits.

Empower an operational leader to manage systems and people to consistently deliver great client experiences and retain clients as you scale. Too many fitness businesses plateau (and go backwards) because they start losing existing clients as fast as they’re gaining new ones. That’s why it’s critical to appoint and develop an operational leader who is directly accountable for managing the systems and people that ensure your business consistently delivers great client experiences. This reduces churn and maximizes client lifetime value.

Upgrade financial systems to consistently increase revenue while maintaining great cash profitability. Growth is expensive. That’s why it’s critical to continue upgrading accounting and financial controls to manage profits and cash flow (and maximize your business’s valuation).


Proven Systems & Tools

Login to our online learning center with powerful business-building lessons and tools.

Metrics Accountability

Drive results by reporting and reviewing business performance metrics.

Expert Coaching

Plug into weekly LASER COACHING calls 2x each week.

Winning Community

Get peer support with our exclusive community of global business owners.

Metrics That Drive Performance

There are a lot of numbers to watch and learn about when understanding your business.

But there are just three (3) numbers that are critical for creating long term business success.

They are:

  1. PROFIT – The difference between how much your business makes, and how much is left over (after all expenses and taxes are paid) for you to reinvest, pay dividends, eliminate debt, and more. Profit is power.
  2. REVENUE – The total income your business brings in from all sales. Business growth ultimately comes down to revenue growth, which is about keeping, getting, and charging more (when appropriate) to the clients your business serves.
  3. HAPPINESS – Happiness is measurable. Whether you’re coaching clients or managing a team, happiness comes down to fulfillment in the role you play today and actively balancing your business and personal life (so you can enjoy the journey).

Get ‘Race Ready’ (4-6 Weeks)

The NPE PRO MASTERMIND™ program is designed to speed up this journey through this stage of fitness business growth. We want you to win a business that can operate without you, with leaders in place who support continued growth while achieving your cash flow and profitability goals.

We want you to pay yourself a 6-figure salary while having time for relationships and fun, and do work you love that fulfills your greater mission to the clients and communities you want to serve.

And we want you to do this in a way that takes you from overworked business operator to business owner with time and financial freedom.

During your first 4-6 weeks in the program, we focus on installing the key systems you must have to get in the race.


Racing To Win

After you’ve installed core systems and tools into your business, then you’re in the race.

And in business, every 90 days (or quarter) is “a lap around the track”.

We offer a rolling 12 week cycle of training and coaching to support you in achieving your goals.

We focus each quarter on:

Updating your priorities and plan
Developing your skills and capacity for continued growth
Executing your plan to drive performance and results
We repeat that process every 90 days, until you’ve won the race and are ready to advance to the next one!

The NPE 90 Day Business Challenge Guarantee

  1. Complete the NPE PRO MASTERMIND™ Getting Race-Ready course online within 90 days or less from investment date.
  2. Update all of your metrics upon starting the course and continue to update each month thereafter.
  3. Attend a minimum of 1 Getting Race Ready and 1 Sales Training call each week.
  4. Engage with the community posting updates on your actions and asking for support/feedback when needed in the private community group.
  5. Implement the core systems into your business.
If you can honestly say that you haven’t received a positive return on your investment in 90 days and you’ve met these criteria, then we will refund 100% of your full investment in the program. Sound fair?

What's Next

Here’s where NPE PRO MASTERMIND™ takes you:

You’ll own a business that can operate without you, with leaders in place who support continued growth while achieving your cash flow and profitability goals.

You’ll be able to pay yourself a 6-figure salary while having time for relationships and fun. You’ll do the work you love that fulfills your greater mission to the clients and communities you want to serve.


Don’t continue churning staff and clients, keep getting pulled back into day-to-day operations (and putting out fires each day), and feel like a prisoner to the business.

Apply to join the successful fitness business owners in NPE PRO MASTERMIND™–and go from overworked business operator to business owner with time and financial freedom.

Learn more about the NPE